expand your industry knowledge and expertise
Meet Hollie Walker, Vice President of Marketing at Arrow Senior Living Management
Hollie Walker is a widely respected thought leader in Senior...
Preparing for the End of 3rd Party Cookies, By Adam Wilensky
Although Google has decided to postpone Chrome’s third-party cookie deprecation...
Segmenting The Washington Post’s Online Audience, By Liliana Guzman
Each marketing challenge is different from the others. Sure, there...
Meet James Lee, Co-Founder & CEO at Bella Groves
“Bella Groves was born out of values not ambition.” Co-founder...
Your Digital Content Strategy Has a Direct Impact on Campaign Performance, By Luke Henkel
There are multiple pathways to increasing prospect engagement throughout the...
Harnessing the Power of GPS-Enabled Digital Marketing, By Adam Wilensky
Location-based marketing incorporates online search to influence offline decision making....
Best Practices for Advertisers using META, By Amanda McGathey
A lot is changing for advertisers as Facebook continues to...
Meet Brian Levy, Director of Marketing and Business Development at Cambridge Caregivers and Manchester Care Homes
Brian Levy is an accomplished Senior Living marketing and business...
Your Campaign Data is Mission Critical, By Luke Henkel
Today’s #digitalmarketer is under enormous pressure to account for every...
Meet the Team Behind Aging Choices
Adam Wilensky is Canopy’s Director of Marketing and Communications. He...
Seven Things You Need to Know About Web3, By Gene Chalfant
First of all, what is Web3? Web3 is a new...
Learn How Google Ads’ New Policy Impacts Senior Living Marketing, By Melanie Nikolaiev
Almost 500,000 companies are actively using Google Ads. This staggering...
Navigating the Adult Child of Elderly Parents (ACEP) Digital Buyer’s Journey, By Devin O’Connor
The Beatles’ song lyric “One is the loneliest number” is...
Improving 2022 Campaign CTR: Diversified Tactics are Essential to Increasing Sales Performance, By Liliana Guzman
There are proven ways to address Senior Living marketing’s most...
Senior Living SEM: Creating a Sustainable Campaign, By Zgraph’s Matt Fehrmann
When future residents and their families are looking for a...
Meet Bailey Beeken, Managing Director, Senior Care Marketing & Sales Summit (SMASH)
How did the Senior Care Marketing & Sales Summit (SMASH)...
Where Should You Cast Your Net? By Bobby Youngs
The most successful marketing campaigns rely on many of...
Optimizing PPC for Senior Living Providers, By Melanie Nikolaiev
If your key demographic planning is tailored towards the elderly,...
Geofencing and The Future of Location Based Marketing By Adam Wilensky
Geofencing is a digital application used to deliver instantaneous, location-based...
The Virtual Road to SMASH 2020: Part 2
SMASH is now officially a wrap. The annual “Senior Care’s...
Canopy IQ: Reaching Top Prospects and Increasing Occupancy Rates
Canopy was founded with a core mission: to provide ad...
The Politics of Digital Ad Buying
The first U.S. presidential election was held in 1789. The...
Prospecting and the Efficiency of Addressable Geofencing
If there’s one undeniable truth in digital marketing, it’s that...
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
