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Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.
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Argentum 2023
Canopy founder Bobby Youngs will participate in Argentum’s “Speed to Lead is Key” HR Recruiting Panel on May 9th. More info coming soon!
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The Senior Living Social Media Playbook
Take the guesswork out of your social media campaign strategy with this downloadable guide
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4 Digital Marketing Strategies for Senior Care Facilities
In today’s highly competitive environment, senior care and assisted living...
Boosting Senior Care Facility Marketing with Precision Targeting
As competition in the senior care and assisted living market...
Modern Digital Marketing Tactics for Senior Housing Industry
In today’s digital era, having a solid online presence is...
Harnessing the Power of Data Visualization for Senior Care Facility Marketing Success
The world of digital marketing is constantly evolving, with new...
Strategies for Enhancing Digital Marketing in Senior Care and Assisted Living Facilities
Senior care and assisted living facilities face a unique set...
Optimizing Digital Ad Campaigns for Senior Care Facilities: A Complete Guide
In today’s age of rapid digitalization, implementing a robust digital...
Utilizing Programmatic Display Advertising for Senior Care Facilities
Senior care and assisted living facilities are constantly competing for...
Leveraging Advanced Technologies for Senior Care Marketing: A Guide
In the increasingly competitive and rapidly evolving senior care market,...
Master Search Engine Marketing for Senior Care Facilities with Data Visualization Dashboard
In today’s digital landscape, search engine marketing (SEM) has become...
Leveraging Customer Data for Programmatic Display Advertising Success
In the realm of programmatic display advertising, customer data is...
The Future of Programmatic Display Advertising for Senior Care and Assisted Living Facilities
In today’s digitally-driven world, senior care and assisted living facilities...
Programmatic Advertising: 9 Benefits You Can’t Ignore
Programmatic advertising is transforming the way businesses, including senior care...
Retargeting Strategies in Programmatic Display Advertising for Assisted Living Facilities
In today’s fast-paced digital landscape, capturing and maintaining the attention...
Mastering Contextual Targeting in Programmatic Display Advertising for Maximum ROI
As a digital media company, Canopy specializes in helping businesses...
Senior Care Facility Marketing – Mobile Device Targeting and Data Visualization
As senior care facilities navigate the complexities of the digital...
Programmatic Display Advertising for Senior Care and Assisted Living Facilities
The senior care and assisted living industry is continuously evolving,...
The Power of Data-Driven Programmatic Advertising for Senior Care and Assisted Living Facilities
The rapid growth of the digital advertising landscape has provided...
Mastering Search Engine Marketing for Senior Care Services
As more seniors and their families turn to the internet...
6 Common Programmatic Advertising Mistakes to Avoid
Programmatic advertising has become a popular form of digital advertising....
The Pathway to SilverStrides: A 22-Year-Old’s Venture into AgeTech, by Erin Kreis
One of my clearest memories of my Meamom (a.k.a. my...
An Interview with Tracy McCoy, Founder of Social Media Agency Get Fish Slapped
Adam: Welcome to the Canopy IQ podcast. In this episode,...
Mastering Mobile Device Targeting for Senior Care Facilities
In today’s mobile-dominated world, optimizing your senior care facility’s digital...
Canopy IQ: How It Drives Digital Marketing Success for Senior Care Facilities
In the increasingly competitive senior care and assisted living industry,...
Power of Canopy IQ: Data Visualization for Senior Care Marketing
In the digital marketing realm, the importance of data cannot...
How to Build a Successful Digital Marketing Strategy for Senior Care Facilities
As the demand for senior care and assisted living services...
An Interview with Stefano Selorio, AgeTech Innovator and CEO-Founder of Carevocacy
Stefano Selorio: Learning is ageless. That’s something that we definitely...
Data Visualization: The Key to Informed Decision Making
In today’s world, data is being generated at an unprecedented...
Maximize Print and Digital Budget
Maximize Print and Digital Budgets When executed correctly, combining a...
Boosting Your Banner Ads with Programmatic Display Advertising
Programmatic display advertising has revolutionized the digital marketing landscape, providing...
Data Visualization: The Art of Communicating Insights
Data visualization is the representation of data in a visual...
Find Your Perfect Match: Questions to Ask before Hiring a Digital Marketing Agency
As businesses continue to rely on digital marketing to reach...
The Ultimate Guide to Leveraging Programmatic Advertising
Digital advertising has come a long way since the early...
An Interview with Chris Hemphill, AI Strategy in Digital Mental Health, NYU McSilver Institute Fellow
Adam Wilensky: Welcome to the Canopy IQ podcast. In this...
Enhance Assisted Living: 5 Signs to Hire a Digital Agency
The aging population continues to grow in the United States,...
How Geofencing Marketing Can Capture Target Customers
Geofencing marketing is a location-based marketing technique that enables businesses...
A Comprehensive Guide to Senior Living Marketing
Senior living marketing is critical to any senior living community’s...
7 Marketing Strategies for Senior Living Communities
As the senior population continues to grow, senior living communities...
An Interview with Dr. Krystal Culler, Founder of the Virtual Brain Health Center
Adam: Welcome to the Canopy IQ Podcast. In this episode,...
A Guide to Improve Senior Living Leads ROI with Google Ads
As the senior living industry grows, competition is becoming increasingly...
Geofencing – A Powerful Tool to Boost Your Small Business
Technology has revolutionized the way businesses operate today. One of...
Geofencing Marketing: Top Benefits for Your Business
Geofencing marketing is a location-based marketing strategy that allows businesses...
Online Advertising: 6 Advantages of Programmatic Ad Buying
As the world digitalizes, online advertising has become a critical...
How to Optimize Your Google Ads for Better Lead Generation
Google Ads is a powerful tool businesses can use to...
Optimize Your Facebook Strategy: An Interview with Tracy McCoy
Facebook Strategy The following is a transcript of our Podcast...
Understanding the 4 Foundational Pillars That Make Up SEO
SEO ranking refers to the placement of your website on...
Waiting for Success: How Long before Google Ads Work?
Google Ads is one of the most powerful advertising platforms...
Optimal Frequency for Updating Your Google Ads Campaigns
Google Ads campaigns are crucial to any digital marketing strategy....
5 Biggest Benefits of Geofencing For Local Businesses
Geofencing is a location-based marketing technique that has revolutionized the...
Unveiling the Power and Benefits of Programmatic Advertising
The digital advertising landscape has evolved tremendously in the past...
10 B2B Lead Generation Mistakes and How to Fix Them – Part 2
Lead generation is essential for any B2B business. Without leads,...
10 B2B Lead Generation Mistakes and How to Fix Them – Part 1
Lead generation is the lifeblood of any B2B business. Without...
A Quick Beginner’s Guide to Mobile SEO: Part Two
Welcome back to the second part of our beginner’s guide...
A Quick Beginner’s Guide to Mobile SEO: Part One
With the growing number of mobile users, optimizing your website...
Google Ads: Improving Optimization and Data Visualization
We are obsessed with improving the quality of service we...
How Do Digital Advertisers Create an LTV Based on Trust?
The bottom line is simple. To survive and thrive in...
Don’t Be a Google Ads Lone Ranger!
Maximizing your spend and reducing waste can be improved with...
Meet Brooks Shelley, Chief Brand Strategy and Community Engagement Officer at Aldersgate Life Plan Services
Q: Hello Brooks, so what’s on your winter reading and...
Meet Jennifer Dixon, Founder and CEO, JD Solutions Group
Q: Hello Jennifer, so what’s on your Fall reading and...
Meet Hollie Walker, Vice President of Marketing at Arrow Senior Living Management
Hollie Walker is a widely respected thought leader in Senior...
Preparing for the End of 3rd Party Cookies, By Adam Wilensky
Although Google has decided to postpone Chrome’s third-party cookie deprecation...
Segmenting The Washington Post’s Online Audience, By Liliana Guzman
Each marketing challenge is different from the others. Sure, there...
Meet James Lee, Co-Founder & CEO at Bella Groves
“Bella Groves was born out of values not ambition.” Co-founder...
Your Digital Content Strategy Has a Direct Impact on Campaign Performance
There are multiple pathways to increasing prospect engagement throughout the...
Harnessing the Power of GPS-Enabled Digital Marketing, By Adam Wilensky
Location-based marketing incorporates online search to influence offline decision making....
Best Practices for Advertisers using META, By Amanda McGathey
A lot is changing for advertisers as Facebook continues to...
Meet Brian Levy, Director of Marketing and Business Development at Cambridge Caregivers and Manchester Care Homes
Brian Levy is an accomplished Senior Living marketing and business...
Your Campaign Data is Mission Critical, By Luke Henkel
Today’s #digitalmarketer is under enormous pressure to account for every...
Meet the Team Behind Aging Choices
Adam Wilensky is Canopy’s Director of Marketing and Communications. He...
Seven Things You Need to Know About Web3, By Gene Chalfant
First of all, what is Web3? Web3 is a new...
Learn How Google Ads’ New Policy Impacts Senior Living Marketing, By Melanie Nikolaiev
Almost 500,000 companies are actively using Google Ads. This staggering...
Navigating the Adult Child of Elderly Parents (ACEP) Digital Buyer’s Journey, By Devin O’Connor
The Beatles’ song lyric “One is the loneliest number” is...
Improving 2022 Campaign CTR: Diversified Tactics are Essential to Increasing Sales Performance, By Liliana Guzman
There are proven ways to address Senior Living marketing’s most...
Senior Living SEM: Creating a Sustainable Campaign, By Zgraph’s Matt Fehrmann
When future residents and their families are looking for a...
Meet Bailey Beeken, Managing Director, Senior Care Marketing & Sales Summit (SMASH)
How did the Senior Care Marketing & Sales Summit (SMASH)...
Where Should You Cast Your Net? By Bobby Youngs
The most successful marketing campaigns rely on many of the...
Optimizing PPC for Senior Living Providers, By Melanie Nikolaiev
If your key demographic planning is tailored towards the elderly,...
Geofencing and The Future of Location Based Marketing By Adam Wilensky
Geofencing is a digital application used to deliver instantaneous, location-based...
The Virtual Road to SMASH 2020: Part 2
SMASH is now officially a wrap. The annual “Senior Care’s...
Canopy IQ: Reaching Top Prospects and Increasing Occupancy Rates
Canopy was founded with a core mission: to provide ad...
The Politics of Digital Ad Buying
The first U.S. presidential election was held in 1789. The...
Prospecting and the Efficiency of Addressable Geofencing
If there’s one undeniable truth in digital marketing, it’s that...
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
