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Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.
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Argentum 2023
Canopy founder Bobby Youngs will participate in Argentum’s “Speed to Lead is Key” HR Recruiting Panel on May 9th. More info coming soon!
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The Senior Living Social Media Playbook
Take the guesswork out of your social media campaign strategy with this downloadable guide
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Email Marketing for Senior Living Communities
Email marketing remains one of the most effective and direct...
Maximizing Local Partnerships for Senior Living Communities
Building relationships with local businesses, organizations, and healthcare professionals is...
Building a Referral Program for Senior Living Communities
As a senior living community in Charlotte, NC, one of...
How to Build an Effective Senior Living Marketing Funnel
One of the most powerful tools for structuring a marketing...
The Power of Google Ads for Senior Living Communities
Google Ads is one of the most powerful advertising platforms...
Integrating AI in Senior Living Marketing
The senior living industry is evolving rapidly, and as more...
Digital Advertising Strategy for Senior Living Communities
The senior living industry is experiencing significant growth, with more...
How Location-Based Marketing is Transforming Senior Living Outreach
Location-based marketing is transforming how businesses, including senior living communities,...
Understanding the Senior Living Buyer’s Journey
The decision to move a loved one into a senior...
Building Trust and Transparency in Senior Living Marketing
The senior living industry is one that deeply impacts families,...
Mapping Your Digital Territory in Charlotte
In Charlotte’s rapidly evolving senior living market, success increasingly depends...
Why Digital Targeting is Essential for Modern Senior Living Communities
Gone are the days when a robust phonebook listing and...
Effective Marketing Strategies for Senior Living Communities
Introduction The senior living industry is rapidly evolving, driven by...
The Geofencing Startup Guide for Senior Living Communities
Introduction As the senior living industry continues to evolve, the...
The Ultimate Guide to Programmatic Advertising for Senior Living Communities
The digital advertising landscape has undergone a dramatic transformation in...
How Programmatic Advertising is Transforming Digital Marketing Strategy
The senior living industry in Charlotte, NC, is evolving rapidly....
The Role of Data in Programmatic Advertising
In the dynamic world of digital marketing, data is the...
Comparing Geofencing with Other Digital Marketing Strategies
Marketing strategies have evolved significantly over time, offering a wide...
How Can Strategic Digital Campaign Management Benefit Senior Care Facilities?
In today’s competitive market, senior care and assisted living facilities...
The Benefits of Programmatic Advertising for Senior Living Communities
In the rapidly evolving digital landscape, marketing strategies must be...
Harnessing the Power of Email Marketing for Senior Care and Assisted Living Facilities
In a digital era where consumers are constantly exposed to...
Optimizing Your Senior Care Facility’s Website for Enhanced User Experience and Conversions
In the ever-growing digital world, providing a seamless online experience...
How Geofencing Can Boost Your Local Advertising Efforts
In the competitive landscape of senior living communities, effective marketing...
Driving Customer Loyalty with Programmatic Display Advertising for Senior Care Facilities
Navigating the fast-paced, ever-evolving landscape of digital marketing can be...
Leveraging Programmatic Display Advertising for Assisted Living Geo-Conquesting: Drive More Success
As the senior care and assisted living industry grows increasingly...
Navigating the Challenges of Programmatic Advertising
Programmatic advertising offers businesses unprecedented opportunities to engage with their...
Boost Your Advertising Campaigns With Native Programmatic Advertising: A Comprehensive Guide
As the digital marketing landscape shifts and evolves to accommodate...
Understanding Programmatic Display Advertising for Senior Care
The digital marketing landscape is ever-evolving, and staying ahead of...
Geofencing Advertising Strategy for Senior Living Communities
In an increasingly digital world, senior living communities must adapt...
Addressable Geo-Fencing for Senior Care Facility Marketing
In this dynamic digital marketing era, senior care and assisted...
Enhancing Senior Care Marketing Through Programmatic Native Advertising
The senior care and assisted living industry is becoming ever...
Understanding and Optimizing Conversion Tracking in Programmatic Display Advertising
To compete and thrive in the fast-paced digital marketing sphere,...
Leveraging Data-Driven Creatives in Programmatic Display Advertising for Senior Care Facilities
In today’s rapidly evolving digital landscape, senior care and assisted...
Overcoming Common Challenges in Programmatic Display Advertising for Senior Care Facilities
In the realm of digital advertising, programmatic display advertising has...
Demystifying the Role of Artificial Intelligence in Programmatic Display Advertising
In the era of constant digital advancements, artificial intelligence (AI)...
Streamline Your Senior Care Marketing with Programmatic Display Advertising and Canopy Ad Company’s Data Visualization Dashboard
The digital marketing landscape is becoming increasingly competitive, especially for...
Maximizing Programmatic Display Advertising for Senior Care Facilities with Canopy Ad Company’s Data Visualization Tools
As the digital marketing landscape continues to evolve, senior care...
A Guide to Data-Driven Programmatic Display Advertising with Geofencing Techniques
The world of programmatic display advertising is ever-evolving as advertisers...
The Future of Senior Care: Dynamic Creative Optimization
Dynamic Creative Optimization (DCO) is a game-changing technology in digital...
Leveraging Geo Fencing for Enhanced Senior Care Facility Promotion
In a world that’s increasingly digital, senior care facilities often...
How to Leverage A/B Testing in Programmatic Display Advertising for Optimal Success
If you’ve ever dabbled in the world of online advertising,...
The Future of Senior Care: Leveraging Programmatic Display Advertising to Boost Occupancy Rates
The world of advertising has seen some incredible advancement over...
Embracing Mobile Programmatic Advertising: The Next Frontier of Digital Marketing
With the dramatic rise in smartphone and tablet usage in...
The Power of Programmatic Display Advertising for Senior Care and Assisted Living Facilities
The senior care and assisted living industry is incredibly competitive,...
Data-Driven Marketing: Boosting Occupancy for Senior Care and Assisted Living Facilities
The success of any senior care or assisted living facility...
Enhancing Senior Care Facility Marketing through Addressable Geo-Fencing and Canopy’s Data Visualization Dashboard
In today’s digital marketing landscape, senior care and assisted living...
Programmatic Display Advertising and Canopy: Transforming Digital Marketing for Senior Care Facilities
The increasingly competitive digital marketing landscape has compelled senior care...
Enhancing Senior Care Facility Ad Campaigns with Programmatic Native Advertising
For senior care and assisted living facilities, employing targeted advertising...
Mastering Search Engine Marketing for Senior Care Facilities with Canopy
In today’s digital world, an online presence is crucial for...
Enhancing Senior Care Marketing with Addressable Geo-Fencing and Canopy
As senior care facilities increasingly invest in digital marketing to...
Dynamic Creative Optimization in Programmatic Display Advertising for Senior Care Facilities
In the rapidly evolving landscape of digital advertising, creating highly...
Amplifying Senior Care Facility Engagement with Programmatic Display Advertising
In the dynamic digital marketing landscape, senior care and assisted...
Mastering Local SEO Strategies for Senior Care and Assisted Living Facilities
In today’s digitally-driven world, an effective online presence is crucial...
How to Leverage Video Advertising in Programmatic Display Campaigns for Senior Care Facilities
In today’s world, video content is rapidly gaining precedence as...
Navigating the World of Programmatic Native Advertising for Enhanced User Experience
In the ever-evolving realm of digital marketing, it’s crucial for...
Exploring the Impact of Ad Fatigue on Programmatic Display Advertising Performance
In the increasingly competitive world of programmatic display advertising, advertisers...
Programmatic Display Advertising for Senior Care & Assisted Living Facilities
Senior care and assisted living facilities face unique challenges in...
Amplifying Search Engine Marketing for Senior Care Facilities
The digital marketplace has become increasingly challenging and competitive, prompting...
The Potential of Programmatic Display Advertising for Assisted Living Facilities
In the competitive landscape of senior care and assisted living...
Revolutionizing Senior Care Marketing with Programmatic Display Advertising
The senior care and assisted living industry continues to grow...
Geo-Targeting in Programmatic Display Advertising for Senior Care and Assisted Living Facilities
In the world of digital marketing, reaching the right audience...
4 Digital Marketing Strategies for Senior Care Facilities
In today’s highly competitive environment, senior care and assisted living...
Leveraging Geo-Targeting in Programmatic Display Advertising for Senior Care Facilities
A critical factor in the success of any marketing campaign...
Boosting Senior Care Facility Marketing with Precision Targeting
As competition in the senior care and assisted living market...
Modern Digital Marketing Tactics for Senior Housing Industry
In today’s digital era, having a solid online presence is...
Harnessing the Power of Data Visualization for Senior Care Facility Marketing Success
The world of digital marketing is constantly evolving, with new...
Strategies for Enhancing Digital Marketing in Senior Care and Assisted Living Facilities
Senior care and assisted living facilities face a unique set...
Optimizing Digital Ad Campaigns for Senior Care Facilities: A Complete Guide
In today’s age of rapid digitalization, implementing a robust digital...
Utilizing Programmatic Display Advertising for Senior Care Facilities
Senior care and assisted living facilities are constantly competing for...
Leveraging Advanced Technologies for Senior Care Marketing: A Guide
In the increasingly competitive and rapidly evolving senior care market,...
Master Search Engine Marketing for Senior Care Facilities with Data Visualization Dashboard
In today’s digital landscape, search engine marketing (SEM) has become...
Leveraging Customer Data for Programmatic Display Advertising Success
In the realm of programmatic display advertising, customer data is...
The Future of Programmatic Display Advertising for Senior Care and Assisted Living Facilities
In today’s digitally-driven world, senior care and assisted living facilities...
Programmatic Advertising: 9 Benefits You Can’t Ignore
Programmatic advertising is transforming the way businesses, including senior care...
Retargeting Strategies in Programmatic Display Advertising for Assisted Living Facilities
In today’s fast-paced digital landscape, capturing and maintaining the attention...
Mastering Contextual Targeting in Programmatic Display Advertising for Maximum ROI
As a digital media company, Canopy specializes in helping businesses...
Senior Care Facility Marketing – Mobile Device Targeting and Data Visualization
As senior care facilities navigate the complexities of the digital...
Programmatic Display Advertising for Senior Care and Assisted Living Facilities
The senior care and assisted living industry is continuously evolving,...
The Power of Data-Driven Programmatic Advertising for Senior Care and Assisted Living Facilities
The rapid growth of the digital advertising landscape has provided...
Mastering Search Engine Marketing for Senior Care Services
As more seniors and their families turn to the internet...
6 Common Programmatic Advertising Mistakes to Avoid
Programmatic advertising has become a popular form of digital advertising....
The Pathway to SilverStrides: A 22-Year-Old’s Venture into AgeTech, by Erin Kreis
One of my clearest memories of my Meamom (a.k.a. my...
An Interview with Tracy McCoy, Founder of Social Media Agency Get Fish Slapped
Adam: Welcome to the Canopy IQ podcast. In this episode,...
Mastering Mobile Device Targeting for Senior Care Facilities
In today’s mobile-dominated world, optimizing your senior care facility’s digital...
Canopy IQ: How It Drives Digital Marketing Success for Senior Care Facilities
In the increasingly competitive senior care and assisted living industry,...
Power of Canopy IQ: Data Visualization for Senior Care Marketing
In the digital marketing realm, the importance of data cannot...
How to Build a Successful Digital Marketing Strategy for Senior Care Facilities
As the demand for senior care and assisted living services...
An Interview with Stefano Selorio, AgeTech Innovator and CEO-Founder of Carevocacy
Stefano Selorio: Learning is ageless. That’s something that we definitely...
Data Visualization: The Key to Informed Decision Making
In today’s world, data is being generated at an unprecedented...
Maximize Print and Digital Budget
Maximize Print and Digital Budgets When executed correctly, combining a...
Boosting Your Banner Ads with Programmatic Display Advertising
Programmatic display advertising has revolutionized the digital marketing landscape, providing...
Data Visualization: The Art of Communicating Insights
Data visualization is the representation of data in a visual...
Find Your Perfect Match: Questions to Ask before Hiring a Digital Marketing Agency
As businesses continue to rely on digital marketing to reach...
The Ultimate Guide to Leveraging Programmatic Advertising
Digital advertising has come a long way since the early...
An Interview with Chris Hemphill, AI Strategy in Digital Mental Health, NYU McSilver Institute Fellow
Adam Wilensky: Welcome to the Canopy IQ podcast. In this...
Enhance Assisted Living: 5 Signs to Hire a Digital Agency
The aging population continues to grow in the United States,...
How Geofencing Marketing Can Capture Target Customers
Geofencing marketing is a location-based marketing technique that enables businesses...
A Comprehensive Guide to Senior Living Marketing
Senior living marketing is critical to any senior living community’s...
7 Marketing Strategies for Senior Living Communities
As the senior population continues to grow, senior living communities...
An Interview with Dr. Krystal Culler, Founder of the Virtual Brain Health Center
Adam: Welcome to the Canopy IQ Podcast. In this episode,...
A Guide to Improve Senior Living Leads ROI with Google Ads
As the senior living industry grows, competition is becoming increasingly...
Geofencing – A Powerful Tool to Boost Your Small Business
Technology has revolutionized the way businesses operate today. One of...
Geofencing Marketing: Top Benefits for Your Business
Geofencing marketing is a location-based marketing strategy that allows businesses...
Online Advertising: 6 Advantages of Programmatic Ad Buying
As the world digitalizes, online advertising has become a critical...
How to Optimize Your Google Ads for Better Lead Generation
Google Ads is a powerful tool businesses can use to...
Optimize Your Facebook Strategy: An Interview with Tracy McCoy
Facebook Strategy The following is a transcript of our Podcast...
Understanding the 4 Foundational Pillars That Make Up SEO
SEO ranking refers to the placement of your website on...
Waiting for Success: How Long before Google Ads Work?
Google Ads is one of the most powerful advertising platforms...
Optimal Frequency for Updating Your Google Ads Campaigns
Google Ads campaigns are crucial to any digital marketing strategy....
5 Biggest Benefits of Geofencing For Local Businesses
Geofencing is a location-based marketing technique that has revolutionized the...
Unveiling the Power and Benefits of Programmatic Advertising
The digital advertising landscape has evolved tremendously in the past...
10 B2B Lead Generation Mistakes and How to Fix Them – Part 2
Lead generation is essential for any B2B business. Without leads,...
10 B2B Lead Generation Mistakes and How to Fix Them – Part 1
Lead generation is the lifeblood of any B2B business. Without...
A Quick Beginner’s Guide to Mobile SEO: Part Two
Welcome back to the second part of our beginner’s guide...
A Quick Beginner’s Guide to Mobile SEO: Part One
With the growing number of mobile users, optimizing your website...
Google Ads: Improving Optimization and Data Visualization
We are obsessed with improving the quality of service we...
How Do Digital Advertisers Create an LTV Based on Trust?
The bottom line is simple. To survive and thrive in...
Don’t Be a Google Ads Lone Ranger!
Maximizing your spend and reducing waste can be improved with...
Meet Brooks Shelley, Chief Brand Strategy and Community Engagement Officer at Aldersgate Life Plan Services
Q: Hello Brooks, so what’s on your winter reading and...
Meet Jennifer Dixon, Founder and CEO, JD Solutions Group
Q: Hello Jennifer, so what’s on your Fall reading and...
Meet Hollie Walker, Vice President of Marketing at Arrow Senior Living Management
Hollie Walker is a widely respected thought leader in Senior...
Preparing for the End of 3rd Party Cookies, By Adam Wilensky
Although Google has decided to postpone Chrome’s third-party cookie deprecation...
Segmenting The Washington Post’s Online Audience, By Liliana Guzman
Each marketing challenge is different from the others. Sure, there...
Meet James Lee, Co-Founder & CEO at Bella Groves
“Bella Groves was born out of values not ambition.” Co-founder...
Your Digital Content Strategy Has a Direct Impact on Campaign Performance
There are multiple pathways to increasing prospect engagement throughout the...
Harnessing the Power of GPS-Enabled Digital Marketing, By Adam Wilensky
Location-based marketing incorporates online search to influence offline decision making....
Best Practices for Advertisers using META, By Amanda McGathey
A lot is changing for advertisers as Facebook continues to...
Meet Brian Levy, Director of Marketing and Business Development at Cambridge Caregivers and Manchester Care Homes
Brian Levy is an accomplished Senior Living marketing and business...
Your Campaign Data is Mission Critical, By Luke Henkel
Today’s #digitalmarketer is under enormous pressure to account for every...
Meet the Team Behind Aging Choices
Adam Wilensky is Canopy’s Director of Marketing and Communications. He...
Seven Things You Need to Know About Web3, By Gene Chalfant
First of all, what is Web3? Web3 is a new...
Learn How Google Ads’ New Policy Impacts Senior Living Marketing, By Melanie Nikolaiev
Almost 500,000 companies are actively using Google Ads. This staggering...
Navigating the Adult Child of Elderly Parents (ACEP) Digital Buyer’s Journey, By Devin O’Connor
The Beatles’ song lyric “One is the loneliest number” is...
Improving 2022 Campaign CTR: Diversified Tactics are Essential to Increasing Sales Performance, By Liliana Guzman
There are proven ways to address Senior Living marketing’s most...
Senior Living SEM: Creating a Sustainable Campaign, By Zgraph’s Matt Fehrmann
When future residents and their families are looking for a...
Meet Bailey Beeken, Managing Director, Senior Care Marketing & Sales Summit (SMASH)
How did the Senior Care Marketing & Sales Summit (SMASH)...
Where Should You Cast Your Net? By Bobby Youngs
The most successful marketing campaigns rely on many of the...
Optimizing PPC for Senior Living Providers, By Melanie Nikolaiev
If your key demographic planning is tailored towards the elderly,...
Geofencing and The Future of Location Based Marketing By Adam Wilensky
Geofencing is a digital application used to deliver instantaneous, location-based...
The Virtual Road to SMASH 2020: Part 2
SMASH is now officially a wrap. The annual “Senior Care’s...
Canopy IQ: Reaching Top Prospects and Increasing Occupancy Rates
Canopy was founded with a core mission: to provide ad...
The Politics of Digital Ad Buying
The first U.S. presidential election was held in 1789. The...
Prospecting and the Efficiency of Addressable Geofencing
If there’s one undeniable truth in digital marketing, it’s that...
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
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Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
