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Recent Posts
Marketing Senior Living Marketing
Optimizing PPC for Senior Living Providers By Melanie Nikolaiev

If your key demographic planning is tailored towards the elderly,...

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AD Tech Advertising Digital Marketing Geofencing Senior Living Marketing
Geofencing and The Future of Location Based Marketing

Geofencing is a digital application used to deliver instantaneous, location-based...

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AD Tech Digital Marketing Marketing Senior Living Marketing
The Virtual Road to SMASH 2020: Part 2

SMASH is now officially a wrap. The annual “Senior Care’s...

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AD Tech Advertising Digital Marketing Geofencing Marketing Senior Living Marketing
The Virtual Road to SMASH 2020: Part 1

Early this year, the team at Canopy decided we were...

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AD Tech Advertising Digital Marketing Geofencing Marketing
Apple Hits Pause on iOS 14 IDFA Changes

In a rare change of course, Apple has reversed the...

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Advertising Geofencing Marketing
Canopy IQ: Reaching Top Prospects and Increasing Occupancy Rates

Canopy was founded with a core mission: to provide ad...

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Advertising Geofencing Marketing
The Politics of Digital Ad Buying

The first U.S. presidential election was held in 1789. The...

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Advertising
In Praise of the Banner Ad

The Birth of The World Wide Web and Banner Ads...

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Geofencing
Prospecting and the Efficiency of Addressable Geofencing

If there’s one undeniable truth in digital marketing, it’s that...

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Marketing
Senior Living Marketing Comes of Age

With approximately six months to go, it’s a safe bet...

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