The Politics of Digital Ad Buying

The Politics of Digital Ad Buying

The first U.S. presidential election was held in 1789. The 57-year-old Revolutionary War hero who won that election wasn’t sure he even wanted the job and was quite vocal that he would have been content spending his remaining days in retirement. The runner-up (and...
In Praise of the Banner Ad

In Praise of the Banner Ad

The Birth of The World Wide Web and Banner Ads 1994 was a watershed year in pop culture and tech history. “Pulp Fiction”, “Forrest Gump”, “The Shawshank Redemption” and “Jurassic Park” were playing in theaters (remember those?). Twenty million people tuned into each...