Founder, Creative and Strategy
Bobby Youngs is Canopy’s founder and serves as director of Creative and Strategy. He brings more than twenty-five years of in-depth advertising and media planning experience to each campaign. Bobby’s diverse professional background spans multiple disciplines. Through his career, Bobby has lead creative, production, sales, and advertising operations for various media groups and is widely sought after as a consultant and subject matter expert. “Advertising technology and its targeting sophistication are fascinating, but it’s still important to keep core advertising principles in mind, and how strategic thinking can maximize each opportunity.”
Bobby most enjoys the creative ideation process and helping our agency partners develop the most effective strategy for their client’s campaigns. “I started Canopy with the mission in mind to offer best-in-class ad tech to agencies and marketers who might otherwise be forced to purchase through large media outlets. I believe that Canopy is ideally positioned to provide our clients with a personal level of service that is generally missing from big media companies.”
When Bobby is not crafting a new digital strategy for his clients you can find him enjoying time with his wife Sidney and son and daughter Robin and Jesse.
bobby@canopyadco.com