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- How Do Digital Advertisers Create an LTV Based on Trust?- Facebook Marketing, Meta Marketing, GPS Marketing, Programmatic Display, Ad Tech, Advertising, Digital Marketing, Geofencing, Marketing
- Don’t Be a Google Ads Lone Ranger!- Google Ads, Programmatic Display
- Meet Brooks Shelley, Chief Brand Strategy and Community Engagement Officer at Aldersgate Life Plan Services- senior living sales, Facebook Marketing, Senior Living Thought Leadership
Category: Marketing
How Do Digital Advertisers Create an LTV Based on Trust?
The bottom line is simple. To survive and thrive in...
Your Campaign Data is Mission Critical, By Luke Henkel
Today’s #digitalmarketer is under enormous pressure to account for every...
Seven Things You Need to Know About Web3, By Gene Chalfant
First of all, what is Web3? Web3 is a new...
Navigating the Adult Child of Elderly Parents (ACEP) Digital Buyer’s Journey, By Devin O’Connor
The Beatles’ song lyric “One is the loneliest number” is...
Senior Living SEM: Creating a Sustainable Campaign, By Zgraph’s Matt Fehrmann
When future residents and their families are looking for a...
Where Should You Cast Your Net? By Bobby Youngs
The most successful marketing campaigns rely on many of...
Optimizing PPC for Senior Living Providers, By Melanie Nikolaiev
If your key demographic planning is tailored towards the elderly,...
The Virtual Road to SMASH 2020: Part 2
SMASH is now officially a wrap. The annual “Senior Care’s...
The Virtual Road to SMASH 2020: Part 1
Early this year, the team at Canopy decided we were...
Apple Hits Pause on iOS 14 IDFA Changes
In a rare change of course, Apple has reversed the...
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