Press enter to search, Esc to close.

Own Today'sCustomer Journeyfrom Start to Finish[/animate}

 

An effective marketing strategy is the
most powerful tool to generate long-term
growth and brand value.

See How Canopy Can Help Meet Your Goals

Choosing the right digital marketing solution can be complicated

We work hand in hand with you to answer all your questions. Canopy takes confusion out of the process and we organize and deliver your strategic goals from concept to execution.

  • How can I reach qualified leads?
  • Is there a digital marketing solution that fits my media budget?
  • How do I optimize a display campaign?
  • How do I avoid waste in PPC campaigns?
  • How can I interpret mobile device targeting data?
  • Which campaign metrics are relevant to my strategy?

That’s Why Canopy Specializes In The
Most Effective Solutions
To Meet Our
Client Needs

You’ll gain a team of subject matter experts working on your behalf
to strategize, serve, and optimize every campaign.

advanced-geofencing-icon
Advanced Geofencing
Pinpoint only the most qualified leads
Read More
mobile-device-targeting-icon
mobile device targeting
Control who sees your ads (and when)
Read More
programmatic-advertising-icon
programmatic advertising
Make every media dollar count
Read More
sem-icon
Search Engine Marketing
Optimize spend and engage the relevant audiences
Read More
digital-marketing-strategy-icon
digital marketing strategy
Focus on executing your strategic goals
Read More
canopy-iq-icon
Canopy IQTM
View all of your campaign channel data in real time
Read More
Robin Visser
Director of Marketing and Digital Strategies
Christian Living Communities | Cappella Living Solutions

The Canopy team is very responsive. We frequently ask for more innovative and custom campaign ideas, and the team always comes back with great ideas that fit our target audience and we see the results.

April Brown
Director of Industry Recruitment and Expansion
Economic Development Coalition for Asheville-Buncombe County

Digital engagement is an important tool in our efforts to connect individuals experiencing significant barriers to employment with well-paying career opportunities. We appreciate Canopy’s support of our Inclusive Hiring Partners initiative and their efforts to help us reach area job seekers.

Matt Fehrmann
VP, Business Development
Zgraph

The Canopy team helps us achieve consistent and measurable results for our clients. They are highly intuitive, reliable and committed to providing great value

April LaMon
Co-Founder
Lead InSite

We partner with Canopy because they yield consistently positive results for our clients. Engaging and converting the most qualified Senior Living leads requires a combination of dexterity, creativity and technological expertise, all of which they have in abundance.

Josh Lovelace
Director of Media Marketing
Times Citizen Communications

Partnering with Canopy yielded a significant and measurable increase in our previous Search and Keyword targeting strategy. In fact the results were so positive that we’ve now expanded our month-to-month campaign scope.

Andy Moderow
State Director
Alaska Wilderness League

Canopy helped us deliver a highly impressive 0.17% CTR by combining advanced Geofencing and Programmatic display in what was a very challenging campaign. The results speak for themselves.

Trevor Swenson
Marketing Director
Hammock Shops Village

A key objective was to generate consistent foot traffic for The Hammock Shops Village from summer 2020 through January 2021, which was a major campaign challenge due to Covid. Canopy’s campaign strategy combined Geofencing and Site Retargeting which resulted in more than 2.5k conversions. The end results were exceptional.

Mike Moss
Vice President of Sales and Marketing
Cypress Living

Breaking through on Facebook is extremely challenging, but Canopy incorporated lookalike data and continuous campaign optimization to deliver nearly 45,000 ad impressions and approximately 1,400 unique clicks in less than a month.

Liz Simmons
Digital Marketing Manager
Brunk Auctions

A targeted digital strategy is essential when it comes to identifying consumer behaviors and engaging with new and traditional auction customers. Canopy has provided us with digital marketing technology that addresses our needs and the guidance to implement it effectively.

Wes Meltzer,
Director of Marketing and Communications
Westminster Communities of Florida

Our collaboration with Canopy and Zgraph generated a 57% Q1 year-over-year increase in organic traffic alone. Their ability to provide customized SEO solutions and keyword search optimization are genuinely impressive.

Sandra Szoke
Partner
Impact Marketing

We need a team that stays on the cusp of new digital developments while super-serving current campaigns with great attention to detail. That’s exactly what we get every day with Canopy.

Brooks Shelley
Chief Branding & Engagement Officer
Aldersgate LPC

Combining the diverse talents of Dupree Media, 3rdThird Marketing, Lead InSite, and Canopy has super-powered our online conversion capabilities and yielded tangible high-quality lead generation.

Heather Freemont
Senior Vice President, Marketing – Regional Director of Operations
Maplewood

Canopy is a remarkable agency and they know the healthcare industry. If you want a highly successful campaign you need the best. I highly recommend Canopy.

Jennifer Knecht
Director of Marketing
Immanuel Senior Living

We started out with three of our thirteen community’s digital strategies being run by the Canopy team. After several months of success, we decided to them run all thirteen of our community’s digital strategies.

Tracy McCoy
CEO & Founder
Get Fish Slapped! Marketing Agency

We’re now able to buy ads at a far better rate which means our clients get actual advertising with better results. We now offer a new level of services without outsourcing an entire digital team.

Hollie Walker
Vice President of Marketing
Arrow Senior Living Management

The Canopy team is laser focused on growing our business at scale. Our account manager regularly provides us with actionable campaign insights using the most relevant conversion data points. Canopy is cost effective while remaining consistently focused on delivering high-converting strategies.

Every business challenge deserves a unique solution. Learn how Canopy delivers marketing growth for our clients.

arrow-case-study
Arrow Senior Living
A Strategic PPC Solution to Improve Leads for Arrow Senior Living
Communicate Arrow's mission to provide residents with an outstanding senior living...
link
diamondsdirect-preview
Diamonds Direct
Combining Search and Keyword Targeting
Diamonds Direct worked with Canopy to fulfill their dual objectives of boosting website...
link
wapo-digital-img
The Washington Post
Learn how Canopy curated a Washington Post audience segment to drive engagement for an environmental initiative
The Alaska Wilderness League partnered with Canopy to support their high-profile April 2022...
link
Canopy Case Study Hero Swedishsolutions, Canopy
Implementing Creative Optimizations: GIFs
Swedish Solutions Case Study
GIF creatives surpassed the Static Ads and improved campaign pacing
link
Canopy Case Study Hero 3, Canopy
Google Ads Best Practices: Less is More!
94% 1 Month CTR Increase
link
Canopy Case Study Hero 1, Canopy
Google Ads – Improved Optimization through Data Visualization
link
swedishsolutions
Swedish Solutions: BMW Audience Retargeting Campaign
Swedish Solutions: BMW Audience Retargeting Campaign
Canopy implemented a campaign audience targeting campaign in order to stem a decline...
link
Campaign Creators HuSZMy MDkk Unsplash Scaled, Canopy
Ridgecrest Senior Living
Saber Healthcare Group RidgeCrest Senior Living Case Study Geofencing HR Recruiting
link
Canopy Case Study Hero 4, Canopy
Restaurant Advertising – Campaign Optimization Through Domain Audits
Saber Healthcare Group RidgeCrest Senior Living Case Study Geofencing HR Recruiting
link
alaska_wild_league-preview
Alaska Wild League
Advanced Geofencing delivered a 21% impression rate
Alaska Wilderness League collaborated with Canopy to help implement their campaign to drive...
link
charlotte_images
Aldersgate Life Plan Community
3rdThird Marketing, Lead InSite and Canopy combined their efforts to drive measurable lead...
link
cypress_cove-preview
Cypress Cove
Exceeded 2k product queries in 30 days
Located in Florida, Cypress Cove is a full-service, luxury community renowned for its...
link
hammock_shops_village-preview
The Hammock Shops Village
More than 2.5k visitors to a single store
The Hammock Shops Village, Coastal Observer and Canopy designed a digital advertising and...
link
canopy_getfishslapped-preview
Get Fish Slapped!
Get Fish Slapped! Highly competitive ad buying delivers customer savings
Canopy and Get Fish Slapped partner to deliver 360 degree social media campaigns...
link
Google Ads Analysis-image
Google Ads Analysis
An Assisted Living community based in Florida was searching for an effective advertising strategy to support their new Independent Living facility.
Canopy Case Study | Implementing an Omni-Channel Google Ads Campaign To Engage New...
link
Programmatic Display vs. Google Display-image
Compare And Contrast: Programmatic Display Vs. Google Display
Programmatic Display and Google Display campaigns are highly reliable, tried and true methods of digital display advertising.
Compare and Contrast: Programmatic Display vs. Google Display Now that we’ve identified their...
link
nativeads
Competitor Targeting With Native Ads
Competitor Targeting With Native Ads The majority of senior living operators exist within...
link
addressable_geofencing_casestudy_thumbnail
Addressable Geofencing Case Study
Pairs GPS and plat line data to identify the exact property locations that advertisers wish to target, making it a highly precise and scalable solution.
link
geofencing_casestudy_thumbnail
Geofencing Case Study
The most advanced location-based mobile advertising technology powered by latitude and longitude data to target specific geographic areas with custom shapes.
link
social_geofencing-preview
Social Geofencing
36x ROAS with a $396 new customer value
A new yoga studio which had launched right before the Covid-19 pandemic struck...
link
Canopy IQ-Visualizing CRM Data Integration-image, Visualizing CRM Data Integration
Visualizing CRM Data Integration
Canopy’s focus on implementing a world-class analytics service has paid off in multiple ways.
Canopy IQ: Visualizing CRM Data Integration Canopy IQ: Visualizing CRM Data Integration “It...
link
datorama
Canopy IQ: CRM Data Integration
One of the most impactful ways Canopy IQ serves our clients is through...
link
canopy_iq_full_circle_casestudy_thumbnail
Canopy IQ Case Study
Canopy IQ: CRM Integration and Full Circle Reporting
Canopy IQ: CRM Integration and Full Circle Reporting Comprehensive reporting forms the cornerstone...
link
senior_living-preview
Driving Occupancy with Lead InSite
Integrated campaign delivered 50 new residents
Canopy partnered with a family-owned Senior Living community offering residents a boutique resort-style...
link
content-strategy-and-campaign-performance-image
Content Strategy and Campaign Performance
Content Strategy and Campaign Performance There are multiple pathways to increasing prospect engagement...
link
Integrated Digital Marketing
Integrated Digital Marketing
Campaign Delivers Measurable Increase in Ad Engagement for A Multi-Franchise Senior Living Operator...
link
improving-campaign-ctr-image
Improving Campaign CTR
The operator enjoys a 45% Average Increase to CTR
link
paid-search-vs-keyword-targeting-image
Paid Search vs. Keyword Targeting
Reaches consumers right at the point of search using Google Ads Pay Per...
link
Optimizing Online Traffic 1 Scaled, Canopy
Optimizing Online Traffic
Optimize Online Traffic To Generate Qualified Leads One of our long-term clients faced...
link
AdobeStock_96829593 (1), Domain Consolidation
Domain Consolidation
Multiple Website Domain Consolidation Summary Consolidating multiple website domains into a single domain...
link
canopy-gives-back-image
Canopy Gives Back
At Canopy, our passion isn’t limited to CTR, actions or even campaign optimization...
link
senior_living_seo-preview
Westminster Communities
51% Increase in Organic Search Traffic
Florida’s Westminster Communities serve more than 7k residents in 21 communities. ZGraph and...
link
timescitizen-preview
Times Citizen Communications
Times Citizen Communications Gaining a competitive advantage
Times Citizen Communications is a privately-held media company headquartered in Iowa Falls, Iowa...
link
Programmatic Performance in Senior Living image (1)
Programmatic Performance in Senior Living
Senior L iving O utper forms KPI G oals using Programmat ic Display
link
canopy_socialmedia_playbook_thumbnail, The Senior Living Social Media Playbook
The Senior Living Social Media Playbook
Take the guesswork out of your social media campaign strategy with this downloadable guide
The central premise of this playbook is that the current state of storytelling...
link
Unknown E1686255495372, Canopy
Botco.ai Webinar Series 2023
Using GenAI to Educate, Validate and Convert in Senior Living
link
Newest thumbnail
Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.
link
View Portfolio
It’s Easy to get started

Learn how Geofencing builds and converts online audiences today

1
Schedule a discovery call with Canopy
2
Get your free custom campaign strategy
3
Begin growing audience share and revenue