Meet The Canopy Leadership Team
Bobby Youngs - Founder, Creative & Strategy
Bobby Youngs, the founder of Canopy, serves as director of Creative & Strategy. He brings twenty-five years of advertising experience to each campaign. “The technology and abilities to target are fascinating, but it’s still important to keep in mind basic advertising principles.” Bobby most enjoys the creative process and helping our agency partners develop the best strategy for their client’s campaigns.
When Bobby is not crafting a new digital strategy for his clients you can find him enjoying time with his wife Sidney and son and daughter Robin and Jesse. Oh, and that’s Breezy, his Golden Retriever.
Megan Powell - Project Manager & Brand Director
Megan serves as the head of Project Management and Branding at Canopy. She is responsible for campaign on-boarding, management of large projects, and consultation and optimization. She is passionate about the personable and authentic dynamic brands can use to connect with a specific audience.
Megan studied Brand Management and Marketing at North Carolina State University and has worked with Fortune 500 companies in Raleigh, San Francisco, Baltimore, and Charlotte. In her free time, you can find her out on the water, cheering on the Wolfpack/Panthers/Hornets/Knights, or creating the best Spotify playlist you have ever heard.
Devin O'Connor - Director of Digital Marketing
Devin is at the helm of Optimization and Campaign Strategy for Canopy. She is passionate about creative thinking and taking a tactical approach with how to best engage an audience. Devin helps clients achieve their goals and then some. She is hands-on, emphasizes constant communication, and implements concepts to improve the quality of audiences captured.
Devin has always been interested in media and has worked with various mediums since earning her degree in Mass Media from the University of North Carolina at Charlotte. She loves experiencing new things and can often be found at local events ranging from NASCAR races to the Carolina Renaissance Festival to Panthers Football games.