Welcome to the Canopy IQ Podcast
Welcome to the Canopy IQ podcast. Each episode explores how digital innovation is transforming the way we think and respond to the rapidly evolving challenges of today’s senior care industry. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of how everything from business intelligence, branding, machine learning and digital advertising are reshaping the definition of AgeTech in the 21st century.

Welcome to the Canopy IQ podcast. Each episode explores how digital innovation is transforming the way we think and respond to the rapidly evolving challenges of today’s senior care industry.
Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of how everything from business intelligence, branding, machine learning and digital advertising are reshaping the definition of AgeTech in the 21st century.
Welcome to the Canopy IQ podcast, in this episode, we’re joined by Hollie Walker, Vice President of Marketing at Arrow Senior Living.
Hollie is a widely respected senior living thought leader. She has held executive roles at Nestlé and Yves Rocher where she built and launched global brands and services. And as a bonus, Hollie is a trained chemist, which gives her the ability to blend an analytics mindset with creativity.
In this episode, Adam and Hollie discuss how digital innovation is transforming the way marketers reach and connect with their audiences, measurement and evaluation of digital advertising and marketing, and more.
Be sure to catch Hollie and many other industry leaders at Argentum, where Hollie is a featured speaker during the ‘Digital Recruitment: Speed to Lead is Key’ session.
Connect with Hollie
