Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.
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Argentum 2023
Canopy founder Bobby Youngs will participate in Argentum’s “Speed to Lead is Key” HR Recruiting Panel on May 9th. More info coming soon!
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The Senior Living Social Media Playbook
Take the guesswork out of your social media campaign strategy with this downloadable guide
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Addressable Geofencing Case Study
Addressable Geofencing
Pairs GPS and plat line data to identify the exact property locations that advertisers wish to target, making it a highly precise and scalable solution. It allows us to easily reach users where they spend the majority of their time and across all of the devices in a home.
Methods
Advertisers can leverage Addressable Geo-Fencing via two methods:
1:They can capitalize on existing first-party data by uploading address lists
2:Use the Addressable Audience Curation
tool to build custom addressable audiences
Benefits
- Precise GPS and Plat line data
- High Match Rate – Anticipated 90% Match Rate
- Cross-Device Matching
- Highly Scalable
- Faster Access to Real-time Attribution Data
Audience Curation
- Custom Built Audience
- Over 500 demographics
- Define audience by frequency
- Ability to Exclude
- Residential targeting
- Personal: age, gender, education,presence of childern, number of childern, marital status, vehicles, pets
and etc. - Residence: dwelling type, year built,length of ownership, purchase price,home value and etc.
- Personal: age, gender, education,presence of childern, number of childern, marital status, vehicles, pets
Campaign Recommendations
- Minimum 100K impressions per month
- Length of campaign – minimum 3 months
- Minimum 1000 addresses to target
- Must have at least 1 conversion zone
Formula to calculate budget:
# OF ADDRESSES
X APPROXIMATE # OF DEVICES (2-3)
X APPROX DAILY FREQUNCY (5)
X CPM = DAILY BUDGET
X 30 = MONTHLY BUDGET
Reporting and Metrics
Ability to evaluate campaigns at the zip+4 level, track online and offline conversions, identify Geo-Conversion Lift metrics, and capture online transaction values
Offline Conversions
measure the number of targeted users who were served an ad and later isited
the advertiser’s location
Online Conversions
Form fills, newsletter signups, requests
for more information, online purchases,
and more
View-Through Visits
Total Number of Visitors to the
Conversion Zone who received an ad but
did not click
Strategies
Business Type: Small Business Attorney
Goal: Grow Client Base
Audience: Small Business Owners in the local DMA who generate $250K to $3M in sales Revenue and are 2-5 years old
Car Dealerships
Business Type: Car Dealership
Goal: Encourage drivers to lease thie next family-friendly vehicle
Audience: Households in nearby zipcodes with users who have vehicle leases ending in three months, Household incomes under $85K and have at least one child
Download PDF
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
