Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.
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Argentum 2023
Canopy founder Bobby Youngs will participate in Argentum’s “Speed to Lead is Key” HR Recruiting Panel on May 9th. More info coming soon!
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The Senior Living Social Media Playbook
Take the guesswork out of your social media campaign strategy with this downloadable guide
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Aldersgate Life Plan Community
2021 Lead Generation Performance Case Study 3%
3rdThird Marketing, Lead InSite and Canopy combined their efforts to drive measurable lead generation for Aldersgate’s Life Plan Community:
The agencies bring distinctive, but highly complementary areas of expertise to the Senior Living digital marketing and analytics space:
- Aldersgate’s new website is a conversion engine that ignites interest and curiosity across a full spectrum of the LPC’s award-winning services (3rdThird)
- High Potential Visitor traffic increased 3% when compared to 2020 benchmarks
- Success Factors included continuity and continuous campaign optimization, which attracted conversion ready prospects to Aldergate’s new website (Canopy/3rdThird)
- Website form submissions increased a whopping 116% in comparison to 2020. In addition, Aldergate’s website now generates an average of 120 new leads per month vs. an average of 45 new leads per month in 2020
- *The high quality and qualification of the new leads captured by Aldergate’s redesigned website are well-researched and far more likely to be sales-ready
- Conversions are driven in large part by Buyer Persona-specific content paths serving IL, Health Services and at Home visitors (3rdThird/Lead InSite)
- Lead generation performance indicates a shortened time from inquiry to move in
*Lead InSite tracks senior living community websites across the country for both single and multi-location operators and have reported that these are the most impressive results they’ve seen across their client base
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“Combining the diverse talents of Dupree Media, 3rdThird Marketing, Lead InSite, and Canopy has super-powered our online conversion capabilities and yielded tangible high-quality lead eneration.”
Brooks Shelley, Chief Branding & Engagement Officer, Aldersgate LPC
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
