Addressable Geofencing Delivers Leads To Fulfill New Development Requirements
“The value of our partnership with Canopy is beyond words. They’re not just consultants; they’re collaborators who thrive on data and approach every challenge with a strategic, ‘let’s get it done’ mindset.” Our Account Manager, Kayla is like having a strategic partner right in the trenches with us, helping us navigate the chaotic world of digital advertising with finesse and flair for every community. They don’t just meet our goals; they get them, understand them, and then knock them out of the park with solutions that feel custom-made. The confidence and trust Arrow has in Canopy is truly unmatched and forever appreciated.”
Nicole Rozsa, Managing Director of Marketing, Arrow Senior Living Management
Established in 2009, Arrow Senior Living needed to revisit how they communicate Arrow’s mission and allow website visitors to gain valuable insight into the Arrow Lifestyle, all while generating high-quality leads.
Canopy worked with Arrow Senior Living to deliver a cost-effective campaign while remaining focused on delivering high-converting strategies.
Canopy continues to work with Arrow Senior Living on generating high quality leads and working towards increased occupancy rate goals.
Arrow Senior Living is a trusted manager of senior living communities across the midwest. The cornerstone of their approach is centered on the principles of dignity, respect, and enhancing the quality of life for all residents.
Arrow Senior Living works on raising employee morale and setting a high standard for compassionate care. Arrow Senior Living was founded to provide loving and dignified care as the standard of exemplary care.
As of 2023, Arrow Senior Living manages around 25 properties full time and has accrued over $500 million in property value.
Goals
- Communicate Arrow’s mission to provide residents with an outstanding senior living experience
- Visitors to gain valuable insights into the Arrow Lifestyle
- Generate high-quality leads
Challenges
- Design an omni-channel campaign strategy
- Implement Ad groups based on Senior Living Options and Offerings
- Operate within highly restricted verticals
The Canopy team focused on two key efforts to deliver a successful campaign for Arrow Senior Living.
- First, the team leveraged smart bidding to increase the efficiency of ad spend.
- Second, Canopy identified a measurable return on Ad Spend in order to prioritize actions that turn into qualified leads and help communities reach their occupancy rate goals.
- By prioritizing efficient ad spend and identifying an ROA, Canopy increased conversion rates by 159% and saved $7.78 in return for every dollar spent.
- In addition, Canopy was able to average a 778% Return on Ad Spend per community, increasing the number of qualified leads to their website.
