

Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.

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Argentum 2023
Canopy founder Bobby Youngs will participate in Argentum’s “Speed to Lead is Key” HR Recruiting Panel on May 9th. More info coming soon!

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The Senior Living Social Media Playbook
Take the guesswork out of your social media campaign strategy with this downloadable guide

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Arrow Senior Living

Solutions

Campaign Results

Conversions went from 3,000 in 2020 to 8,676 in 2021
Averaging 1,200 visitors a month to their website in 2021
70% increase in impressions from 2020 to 2021
82% increase in clicks from 2020 to 2021

Benefits

Efficiency
By using smart bidding we increased the conversion rate by 159% adding the highest value for each community and saving $7.78 in return for every dollar spent

Measurable Return on Ad Spend (ROAS)
By assigning a value, we were able to average an 778% Return On Ad Spend (ROAS) per community and prioritize actions that turn into qualified leads and help communities reach their occupancy rate goals

Goals

Communicate Arrow’s mission to provide residents with an outstanding senior living experience
Visitors to gain valuable insights into the Arrow Lifestyle
Generate high-quality leads

Challenges

Design an omni-channel campaign strategy
Implement Ad groups based on Senior Living Options and Offerings
Operate within highly restricted verticals

The Canopy team is laser-focused on growing our business at scale. Our account manager regularly provides us with actionable campaign insights using the most relevant conversion data points. Canopy is cost-effective while remaining consistently focused on delivering high-converting strategies.

Hollie Walker
Vice President of Marketing Arrow Senior Living Management