Integrated Campaign Increased Showroom Visits in Fifteen States
Diamonds Direct partnered with Canopy to fulfill their dual objectives of delivering high quality website traffic and
increasing state-by-state retail visits and sales.
Diamond’s Direct has a commitment to their customers and community. Their expert jewelers and employees work together to create a family-like atmosphere that is dedicated to hard work and success.
The company is constantly innovating and charging at barriers that stand in their way, making Diamonds Direct a truly unique company with a one-of-a-kind community.
Choosing the right diamond is a huge decision, and Diamond Direct’s experts provide an educational experience that is second to none.
Every Diamonds Direct customer receives a personalized diamond education, providing each customer with the tools and resources to select the right diamond for their specifications and budget.
- Identify the national audience segments most likely to convert.
- Narrow Facebook audience and initiate ad targeting.
- Deploy Competitive Geofencing combined with Search and Keyword advertising.
- The campaign significantly over delivered impressions
- Drove month over month increase in physical conversions
- Cost effective budgeting correlated with successful campaign pacing
Competitive Geofencing is highly cost effective and targets content with a level of accuracy that resonates with the demographics of a specific area. In addition, Competitive Geofencing reaches an audience that has demonstrated real-world intent in specific products and services.
