-
Campaign Optimizations: Implementing GIFs
-
Category: Automotive Solutions
-
Challenge: Ads were experiencing creative fatigue
-
Flight: Q4 2022
-
Test solution: Implement new creatives and test creative formats (GIF vs Static Ads)
-
Theory: New creatives will boost pacing and GIF ads will be more attention grabbing
-
Result: GIF creatives surpassed the Static Ads and improved campaign pacing
In Q4 2022 it became apparent that a client’s campaigns were experiencing creative fatigue. A key recommendation was to switch creatives every 4-6 weeks. Updating creatives is a proven method of maintaining engagement with a target audience.
We also wanted to test out which creative type might be most helpful in boosting campaign pacing and CTR. The graph on the right demonstrates the correlation between the improved performance of an animated GIF when compared to a static ad.
458K Impressions
The implementation of animated GIFs led to pacing over 108.2%, which is considered to be overdelivering. Additionally, the GIFs were also the highest performing creative, reflecting over twice as many clicks/impressions as static ads. Canopy’s end goal was to help increase the pacing and prove that a GIF creative can be highly beneficial in delivering improved audience engagement. Because of this factor, we have also implemented the new creatives as an A/B test in order to stabilize pacing.
Examples of Animated GIFs
The Canopy Mission
Canopy’s dedicated mission is to provide businesses, ad agencies and marketers with seamless access to best-in-class digital advertising technology and services.
Strategy is the pillar of Canopy’s value proposition. Our team members are equal parts project managers, creative problem solvers, and data analysts.
Canopy’s full-funnel agency capabilities cover SEO, SEM, Website Development, e- Commerce, App Store Optimization, Programmatic Display, Location-Based Marketing, Email Automation and more.
At Canopy, we begin by assessing your business needs holistically in order to design growth-focused, data-driven solutions specific to your strategy. We are powered by a passionate team of subject matter experts dedicated to exceptional customer service, world-class campaign management and our client’s success
Thank You From Canopy
Charlotte, North Carolina Office
4929 Monroe Road
Charlotte, NC 28205
Asheville, North Carolina Office
257 Haywood Road, Suite 201
Asheville, NC 28806
New York Office
4 Garfield Street
Bay Shore NY 11706
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
