Improving Campaign CTR

A Senior Living operator we’ll call “MSL” has achieved an ad engagement performance that continues to exceed 2022 industry averages. Typically, we would expect a healthy click through rate of .15%. MSL has enjoyed an average increase of 45% compared to the national average from April 2021 to April 2022.

There are two key factors that positively impact ad engagement for this operator:

Accurate Targeting – campaigns focus ad spend on pre-qualified prospects and their adult caregivers through Addressable Geofencing tactics. Addressable Geofencing allows MSL to target pre-qualified households similarly
to direct mail.
Disciplined Approach to Creative Assets – MSL experiences higher than average ad engagement compared to all other operators because they consistently

For the Senior Living Vertical,
an average CTR% is .15%

This increase to ad engagement, equates to an additional 23,391 website visitors from April 2021 to April 2022.

The operator enjoys a 45% Average
Increase to CTR