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- Improving Campaign CTR
Improving Campaign CTR


A Senior Living operator we’ll call “MSL” has achieved an ad engagement performance that continues to exceed 2022 industry averages. Typically, we would expect a healthy click through rate of .15%. MSL has enjoyed an average increase of 45% compared to the national average from April 2021 to April 2022.
There are two key factors that positively impact ad engagement for this operator:
- Accurate Targeting – campaigns focus ad spend on pre-qualified prospects and their adult caregivers through Addressable Geofencing tactics. Addressable Geofencing allows MSL to target pre-qualified households similarly
to direct mail. - Disciplined Approach to Creative Assets – MSL experiences higher than average ad engagement compared to all other operators because they consistently
For the Senior Living Vertical,
an average CTR% is .15%
This increase to ad engagement, equates to an additional 23,391 website visitors from April 2021 to April 2022.
The operator enjoys a 45% Average
Increase to CTR
April 2021 – April 2022 All Communities
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com