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Category: Restaurant -
Tactic: Geofencing
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Challenge: Declining Geofencing campaign CTR
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Flight: February 2023
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Two weeks into the campaign, we noticed that the click engagement had decreased significantly. We decided to test the implementation of a domain audit.
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Optimization: Domain Audit and Removal
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Result: CTR increased from 0.09% to 0.16%”
A domain audit consists of analyzing all of the websites that a campaign has advertised on as well as determining KPIs such as campaign impressions, clicks and CTR. The domain audit then determines which underperforming websites should be removed, including those which were served 100+ ads and received zero clicks.
Implementing a domain audit delivers immediate improvements. The graph below shows how CTR increased from 0.09 to 0.16%. This type of optimization can be used for any programmatic display tactic.
Geofencing Can Be Deployed In Three Simple Steps
#1: A virtual Geofence is drawn around a pre-determined target area
#2: smartphone ID’s are captured in the Geofence when prospects load apps or websites
#3: Devices are targeted with ads while in the Geofence or up to 30 days after leaving the fenceThe Canopy Mission
Canopy’s dedicated mission is to provide businesses, ad agencies and marketers with seamless access to best-in-class digital advertising technology and services.
Strategy is the pillar of Canopy’s value proposition. Our team members are equal parts project managers, creative problem solvers, and data analysts.
Canopy’s full-funnel agency capabilities cover SEO, SEM, Website Development, e- Commerce, App Store Optimization, Programmatic Display, Location-Based Marketing, Email Automation and more.
At Canopy, we begin by assessing your business needs holistically in order to design growth-focused, data-driven solutions specific to your strategy. We are powered by a passionate team of subject matter experts dedicated to exceptional customer service, world-class campaign management and our client’s success
Thank You From Canopy
Charlotte, North Carolina Office
4929 Monroe Road
Charlotte, NC 28205
Asheville, North Carolina Office
257 Haywood Road, Suite 201
Asheville, NC 28806
New York Office
4 Garfield Street
Bay Shore NY 11706
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
