Driving Occupancy with Lead InSite
Senior Living Occupancy Case Study
The Challenge
Canopy partnered with a family-owned Senior Living community offering residents a boutique resort-style living experience. Their marketing team engaged Canopy to help increase occupancy at four of their distinctive communities.
Solution
Canopy deployed Lead InSite in an integrated campaign that combined Geofencing solutions, Keyword Search, PPC and Social Media advertising.
Success Metrics
The six-month campaign delivered a 24x return on investment with 50 CRM attributable move-ins and an estimated $6.3M revenue generated.
In addition, 31 additional move-in’s at the four facilities can be partially attributed to the overall campaign.
MQL = Market Qualified Leads, SQL = Sales Qualified Lead. ^Full Match to PL Based on $3.5k per
month with an avg. stay of 36 months
Canopy: 4929 Monroe Road, Charlotte NC 28205
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