Social Geofencing

CASE STUDY
New challenges require new solutions

The Challenge
A new yoga studio which had launched right before the Covid-19 pandemic struck had already found themselves struggling to compete in a highly saturated market. A vibrant social media presence and solid branding wasn’t enough to meet their required enrollment numbers and keep their doors open.

The Solution
Get Fish Slapped and Canopy created a special offer that could only be redeemed by filling out a Social Geofencing enabled Facebook lead form. The form promoted a “first-class free” and unlimited classes for $99 per month. Step 1 was to drive interest by creating a lookalike audience based on website visitors. Step 2 built on our initial audience targeting strategy by creating a six-month look-back audience of competitor studios, gyms and health and wellness stores to extend our target audience to their social circles and further expand our reach.