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Social Geofencing


CASE STUDY
New challenges require new solutions
The Challenge
A new yoga studio which had launched right before the Covid-19 pandemic struck had already found themselves struggling to compete in a highly saturated market. A vibrant social media presence and solid branding wasn’t enough to meet their required enrollment numbers and keep their doors open.
The Solution
Get Fish Slapped and Canopy created a special offer that could only be redeemed by filling out a Social Geofencing enabled Facebook lead form. The form promoted a “first-class free” and unlimited classes for $99 per month. Step 1 was to drive interest by creating a lookalike audience based on website visitors. Step 2 built on our initial audience targeting strategy by creating a six-month look-back audience of competitor studios, gyms and health and wellness stores to extend our target audience to their social circles and further expand our reach.

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RESULTS
An average $500/month budget now generates:
45average qualified leads |
$396average new |
36xROAs! |
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com