Times Citizen Communications

Overview

Times Citizen Communications is a privately-held media company headquartered in Iowa Falls, Iowa. Locally, it operates the Iowa Falls Times Citizen and Ackley World Journal newspapers, The Advertiser shopper, and KIFG Radio. Nationally, they operate a Media Marketing Department for a variety of agricultural publications, a digital advertising agency, and a commercial printing operation.

Before introducing digital, TCC was extremely print advertising centric, ROP, Classified, Inserts, and National Advertising, along with selling a variety of direct display ads, business listings, and auctions on their in-house websites.

Key Challenges

• One-dimensional sales approach which resulted in customer churn
• Declining ad revenue compounded by rising supply chain costs and staffing shortages
• Digital marketing adoption
• A highly competitive landscape dominated by larger dealers who can offer diversified product selection and service at scale

130

Due to new business generation, TCC increased to 130 campaigns, tripling the number of 2020 campaigns.

51%

CPC reduced by more than 50% from $3.47 to $1.70.

Wick Buildings

Running Display Campaigns led to CTR’s ABOVE .15%.Wick Buildings held a .15%CTR in 6 states. Iowa, Kansas, Michigan, Minnesota, Missouri and Nebraska.