Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.
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Times Citizen Communications
Overview
Times Citizen Communications is a privately-held media company headquartered in Iowa Falls, Iowa. Locally, it operates the Iowa Falls Times Citizen and Ackley World Journal newspapers, The Advertiser shopper, and KIFG Radio. Nationally, they operate a Media Marketing Department for a variety of agricultural publications, a digital advertising agency, and a commercial printing operation.
Before introducing digital, TCC was extremely print advertising centric, ROP, Classified, Inserts, and National Advertising, along with selling a variety of direct display ads, business listings, and auctions on their in-house websites.
Key Challenges
- One-dimensional sales approach which resulted in customer churn
- Declining ad revenue compounded by rising supply chain costs and staffing shortages
- Digital marketing adoption
- A highly competitive landscape dominated by larger dealers who can offer diversified product selection and service at scale
Strategic Goals
- Deploying integrated marketing campaigns which include Display, SEO, SEM, and Social tactics
- Precisely target and measure campaigns
Solutions
- Run Display Campaigns featuring Keyword Targeting and Geofencing
- Developing and defining measurable and attributable KPIs
- Enhancing knowledge and expertise of the latest digital marketing and advertising tactics
330%Increase in Impressions |
460%Increase in Clicks |
330%Increase in CTR |
130
Due to new business generation, TCC increased to 130 campaigns, tripling the number of 2020 campaigns.
51%
CPC reduced by more than 50% from $3.47 to $1.70.
12,000,000+
Impressions in 2021
19,000+
Clicks in 2021
Wick BuildingsRunning Display Campaigns led to CTR’s ABOVE .15%.Wick Buildings held a .15%CTR in 6 states. Iowa, Kansas, Michigan, Minnesota, Missouri and Nebraska.
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
