Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.
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Argentum 2023
Canopy founder Bobby Youngs will participate in Argentum’s “Speed to Lead is Key” HR Recruiting Panel on May 9th. More info coming soon!
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The Senior Living Social Media Playbook
Take the guesswork out of your social media campaign strategy with this downloadable guide
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The Washington Post
Driving Environmental Advocacy Through Site Retargeting
The Challenge
The Alaska Wilderness League partnered with Canopy to support their high-profile April 2022 Climate Forests advocacy initiative. A primary campaign objective was to retarget approximately 2,000 highly engaged website visitors who had been served ads from The Washington Post encouraging them to visit a dedicated Earth Day petition: https:// www.climate-forests.org/earth-day-petition
The first step was to add a site retargeting pixel to the Earth Day petition. This allowed us to collect user audience data from The Washington Post’s April client Forest Campaign. This data was then used to retarget landing page visitors with a followup display site retargeting campaign in May.
Campaign Optimizations
The campaign initially retargeted a primarily Washington D.C. based audience segment who had expressed interest in agriculture and environmental conservation and could be identified from their interaction with The Washington Post campaign.
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
