Immanuel Senior Living

Immanuel Senior Living

Immanuel Communities is the premiere option and longtime leader for retirement living in Nebraska and Iowa. As a non-profit organization, we invest our money back into our communities and Pathways centers, because the residents, participants and staff are what make us who we are.

The Challenge

Immanuel Senior Living had two very specific objectives: develop a highly effective targeted digital advertising campaign that increased average monthly calls and resulted in high-value new leads who requested additional information by filling out online contact forms.
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The Results

The May 6-Oct. 20 geofencing and programmatic display campaign delivered on its challenge:

• 201 calls directly attributed to the digital campaign, or an average of 33.5 calls per month

• 338 Contact Form fills directly attributed to the digital campaign.May 6 – Oct 20, or an average of 56.33 per month

• New users up 102.32% May 6 – Oct. 20 vs Previous Period

• Form Fill goal completions up 32.32% from 495 to 655

“We started out with Canopy running three of our thirteen community’s digital strategies. After several months of success, we decided to have Canopy run all thirteen of our campaigns. We’re very pleased with Canopy’s results and responsiveness.”

Jennifer Knecht

Vice President of Marketing and Communications – Immanuel Senior Living