Delivering a Winning Campaign

A major political donor and advertiser utilized Canopy’s Geofencing tech in order to target a national party’s presidential nomination convention

The results are in! .21% CTR and 3+ million impressions in just 48 hours

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Canopy developed a geofencing strategy by drawing a custom-shaped target zone around the convention center and surrounding city blocks.
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With rapid iteration at launch, our multivariate algorithms underwent mid-flight optimizations ensuring maximum delivery and performance.
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Mobile geo-optimization tactics, varied marketing assets, and adjusted bid amounts resulted in a high-performing campaign that reached more users.
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After just two days, Canopy drove more than 3.4 million impressions and achieved a high CTR of .21%, which exceeded our partner goals.