Mobile Device Targeting
Control who sees your ads
Connect the dots.
A data-driven mobile device targeting plan is a must have in order to meet your digital strategy goals. But what happens if you’re not in control of who sees your ads? The short answer is… not much. That’s why device targeting is the most effective way to control when and where your prospects see your ads.
The ability to effectively manage campaign performance and generate a positive return on ad spend requires in-depth guidance. Canopy’s deep bench of mobile advertising technology experts means that we identify and activate only the most relevant tactics to target, retarget, and reach your ‘on the go’ audience. In addition, mobile devices captured in Geofences can also be used to build on your social media initiatives and expand your overall reach.
Mobile Device Targeting
We all know millennials practically live on their phones, but according to Insider Intelligence, a full three out of four Boomers use their smartphones for shopping and research, which means a mobile strategy is rapidly replacing almost every other channel of decision- making information. Learn how Canopy can help create a data-driven device targeting plan.
hear what our clients are saying
Digital engagement is an important tool in our efforts to connect individuals experiencing significant barriers to employment with well-paying career opportunities. We appreciate Canopy’s support of our Inclusive Hiring Partners initiative and their efforts to help us reach area job seekers.
The Canopy team helps us achieve consistent and measurable results for our clients. They are highly intuitive, reliable and committed to providing great value
We partner with Canopy because they yield consistently positive results for our clients. Engaging and converting the most qualified Senior Living leads requires a combination of dexterity, creativity and technological expertise, all of which they have in abundance.
Partnering with Canopy yielded a significant and measurable increase in our previous Search and Keyword targeting strategy. In fact the results were so positive that we’ve now expanded our month-to-month campaign scope.
Canopy helped us deliver a highly impressive 0.17% CTR by combining advanced Geofencing and Programmatic display in what was a very challenging campaign. The results speak for themselves.
A key objective was to generate consistent foot traffic for The Hammock Shops Village from summer 2020 through January 2021, which was a major campaign challenge due to Covid. Canopy’s campaign strategy combined Geofencing and Site Retargeting which resulted in more than 2.5k conversions. The end results were exceptional.
Breaking through on Facebook is extremely challenging, but Canopy incorporated lookalike data and continuous campaign optimization to deliver nearly 45,000 ad impressions and approximately 1,400 unique clicks in less than a month.
A targeted digital strategy is essential when it comes to identifying consumer behaviors and engaging with new and traditional auction customers. Canopy has provided us with digital marketing technology that addresses our needs and the guidance to implement it effectively.
Our collaboration with Canopy and Zgraph generated a 57% Q1 year-over-year increase in organic traffic alone. Their ability to provide customized SEO solutions and keyword search optimization are genuinely impressive.
We need a team that stays on the cusp of new digital developments while super-serving current campaigns with great attention to detail. That’s exactly what we get every day with Canopy.
Combining the diverse talents of Dupree Media, 3rdThird Marketing, Lead InSite, and Canopy has super-powered our online conversion capabilities and yielded tangible high-quality lead generation.
Canopy is a remarkable agency and they know the healthcare industry. If you want a highly successful campaign you need the best. I highly recommend Canopy.
We started out with three of our thirteen community’s digital strategies being run by the Canopy team. After several months of success, we decided to them run all thirteen of our community’s digital strategies.
We’re now able to buy ads at a far better rate which means our clients get actual advertising with better results. We now offer a new level of services without outsourcing an entire digital team.
The Canopy team is laser focused on growing our business at scale. Our account manager regularly provides us with actionable campaign insights using the most relevant conversion data points. Canopy is cost effective while remaining consistently focused on delivering high-converting strategies.