- Melanie Nikolaiev
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Melanie is Canopy’s SEM Specialist and oversees our performance driven search engine marketing initiatives. Her extensive background executing English and Spanish-language campaigns gives her a unique perspective on how to optimize keywords and the various ways linguistic nuances can give a PPC campaign that extra boost.
Melanie has a critical attention to detail for consumer behavior which she applies to Canopy’s search engine marketing strategies. She believes in a customer first campaign strategy utilizing relevant key performance indicators to drive long-term value and positive ROI. Melanie strives to hone her skills through a combination of learning and teaching our clients about the latest marketing trends and technological advances.