2021 Lead Generation Performance Case Study 3%

3rdThird Marketing, Lead InSite and Canopy combined their efforts to drive measurable lead generation for Aldersgate’s Life Plan Community:

The agencies bring distinctive, but highly complementary areas of expertise to the Senior Living digital marketing and analytics space:

• Aldersgate’s new website is a conversion engine that ignites interest and curiosity across a full spectrum of the LPC’s award-winning services (3rdThird)
• High Potential Visitor traffic increased 3% when compared to 2020 benchmarks
• Success Factors included continuity and continuous campaign optimization, which attracted conversion ready prospects to Aldergate’s new website (Canopy/3rdThird)
• Website form submissions increased a whopping 116% in comparison to 2020. In addition, Aldergate’s website now generates an average of 120 new leads per month vs. an average of 45 new leads per month in 2020
• *The high quality and qualification of the new leads captured by Aldergate’s redesigned website are well-researched and far more likely to be sales-ready
• Conversions are driven in large part by Buyer Persona-specific content paths serving IL, Health Services and at Home visitors (3rdThird/Lead InSite)
• Lead generation performance indicates a shortened time from inquiry to move in

*Lead InSite tracks senior living community websites across the country for both single and multi-location operators and have reported that these are the most impressive results they’ve seen across their client base

Download PDF

Brooks Shelley, Chief Branding & Engagement Officer, Aldersgate LPC

Cypress Cove

Challenge
Located in Florida, Cypress Cove is a full-service, luxury community renowned for its Five Star cuisine and beautifully attired housing options. Cypress Cove’s challenge was to drive social engagement with both Seniors and ACEP (Adult Children of Elderly Parents) that emphasized their commitment to excellence across their residential portfolio.

Solution
Cypress Cove partnered with Canopy and Get Fish Slapped! on a Facebook campaign that is continuously optimized for mobile and influenced by Lookalike data.

30-Day Success Metrics
High-performing campaign response delivered 44,581 Impressions, 1,365 Clicks and 1,389 high-value Unique Clicks

Download PDF

2021 Lead Generation Performance Case Study 3%

3rdThird Marketing, Lead InSite and Canopy combined their efforts to drive measurable lead generation for Aldersgate’s Life Plan Community:

The agencies bring distinctive, but highly complementary areas of expertise to the Senior Living digital marketing and analytics space:

• Aldersgate’s new website is a conversion engine that ignites interest and curiosity across a full spectrum of the LPC’s award-winning services (3rdThird)
• High Potential Visitor traffic increased 3% when compared to 2020 benchmarks
• Success Factors included continuity and continuous campaign optimization, which attracted conversion ready prospects to Aldergate’s new website (Canopy/3rdThird)
• Website form submissions increased a whopping 116% in comparison to 2020. In addition, Aldergate’s website now generates an average of 120 new leads per month vs. an average of 45 new leads per month in 2020
• *The high quality and qualification of the new leads captured by Aldergate’s redesigned website are well-researched and far more likely to be sales-ready
• Conversions are driven in large part by Buyer Persona-specific content paths serving IL, Health Services and at Home visitors (3rdThird/Lead InSite)
• Lead generation performance indicates a shortened time from inquiry to move in

*Lead InSite tracks senior living community websites across the country for both single and multi-location operators and have reported that these are the most impressive results they’ve seen across their client base

Download PDF

Brooks Shelley, Chief Branding & Engagement Officer, Aldersgate LPC

info@canopyadco.com