- Enhance Assisted Living: 5 Signs to Hire a Digital Agency
Subscribe to our
Stay updated on industry
news and ad tech insights
Canopy IQ PodcastWelcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century. Read More
Argentum 2023Canopy founder Bobby Youngs will participate in Argentum’s “Speed to Lead is Key” HR Recruiting Panel on May 9th. More info coming soon! Read More
The Senior Living Social Media PlaybookTake the guesswork out of your social media campaign strategy with this downloadable guide Read More
Enhance Assisted Living: 5 Signs to Hire a Digital Agency
The aging population continues to grow in the United States, making it increasingly important for assisted living facilities to keep up with the demands of their residents and maintain an effective online presence. Hiring a digital agency can benefit these facilities by ensuring they stay competitive and optimize online visibility. Here are five signs that indicate it’s time for your assisted living facility to consider hiring a digital agency.
1. Lack of In-House Expertise
Digital marketing is a complex field that requires various skills and expertise, including social media marketing, SEO, content creation, email marketing, and more. If your facility doesn’t have an in-house marketing team with the necessary skills and experience to handle these tasks, it may be time to bring in a digital marketing agency.
2. Inconsistent Brand Messaging
Consistent branding is crucial for any business, but it’s especially important for senior care and assisted living facilities. Your facility’s brand messaging should be clear, consistent, and reflective of your values and mission. If your facility’s branding is inconsistent across different platforms, it can confuse potential residents and their families, leading to decreased occupancy rates.
Your facility’s branding should extend to every aspect of your marketing efforts, from your website and social media profiles to your print materials and advertisements. If you struggle to maintain a consistent brand image and message, a digital marketing agency can help you refine your branding strategy and ensure it’s effectively communicated across all channels.
3. Inability to Keep Up with Industry Trends and Best Practices
The senior care industry constantly evolves, with new trends, technologies, and best practices emerging regularly. Staying up-to-date with these changes is essential for maintaining a competitive edge and providing residents with the best care and services. If you don’t have the time or resources to stay informed about industry trends and best practices, a digital marketing agency can help.
A digital marketing agency that specializes in senior care will be well-versed in the latest trends, technologies, and best practices that can help your facility stand out and attract new residents. They can help you implement these strategies effectively and efficiently, ensuring your facility remains competitive in the ever-changing senior care landscape.
4. Limited Resources for Marketing Efforts
Marketing for senior care facilities can be quite time-consuming and resource-intensive. If your facility has limited resources—time, money, or personnel—dedicating those resources to marketing efforts can be challenging. A digital marketing agency can take on some of the burdens, allowing you and your staff to focus on providing excellent care to your residents.
You can leverage their knowledge and assets by delegating your promotional activities to a digital marketing firm without straining your establishment’s finances or staff. They can help you create and implement a comprehensive marketing strategy that maximizes your ROI and helps you attract more residents.
5. Difficulty Measuring Marketing Success
Measuring the success of your marketing efforts can be challenging, especially if you’re unfamiliar with digital marketing analytics and metrics. A digital marketing agency can help you set goals, track your progress, and analyze your marketing data to determine what’s working and what isn’t. This can help you refine your marketing strategies and allocate resources more effectively.
A digital marketing agency can be a valuable partner for senior care facilities that need help with their marketing efforts. Whether you’re struggling with branding, keeping up with industry trends, managing resources, or measuring success, a digital marketing agency can provide the expertise and support you need to improve your facility’s marketing strategies and attract more residents.
Assisted Living Marketing and Advertising
Don’t settle for mediocrity – choose Canopy Ad Company, the digital marketing and advertising agency that goes above and beyond for its clients. Contact us to create a marketing plan tailored to your unique business goals and watch your ROI skyrocket.