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Optimize your digital ad
with programmatic

Programmatic Advertising Uses Advanced Algorithms And Real-Time Data Analytics To
Ensure Your Digital Ads Reach The Intended Audience Based On Metrics Such As Online
Behaviors, Interests, And Demographics. This Strategic Targeting Can Optimize Your
Campaign’s Efficiency And Maximize Return On Investment (Roi). Canopy’s Programmatic
Advertising Services Equip You With Tools, Insights, And Expertise To Ensure Your Message
Lands Directly In Front Of The Eyes That Matter Most.

Programmatic advertising helps your company succeed in a digital-first world.

Traditional advertising’s broad targeting can waste your budget on people outside your target demographic. The lack of real-time data prevents you from adjusting your campaigns to capitalize on emerging audience behaviors. Manual ad placements can also be complex and time-consuming, slowing down the scalability of your digital ad campaigns. Canopy’s programmatic advertising helps you overcome all these challenges with a seamless and tech-driven solution. With our proven methods, you can increase the cost-effectiveness of your marketing efforts.

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Predictive analytics deliver high-value customers wherever they’re located

We are first movers in audience targeting and proximity marketing

Canopy provides access to thousands of unique audience segments

Programmatic Advertising images

Revolutionize your marketing
with precision digital

Generic marketing messages often fail to resonate with diverse audiences. This shotgun approach prevents you from connecting with your target audience on an emotional level. Digital marketing gives you the power of personalization. You can segment your digital ad campaigns and target your audience’s unique desires with tailored content. This personalized approach can create deeper connections, boost customer engagement, and increase retention rates.

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What are the benefits of Digital

Digital marketing excels in fostering genuine engagement with your target audience. Our data-
centric approach tailors your digital ad campaigns to align with your audience’s preferences and
desires. This approach strengthens customer loyalty, offers clear metrics to celebrate
successes, and provides valuable insights to optimize your digital marketing strategy. Take a look
below at the expansive benefits and strategic advantages digital marketing can offer your

customer target
Expand Your Reach
Achieve higher return on investment by targeting customers with more precision.
Design Cost-Effective Campaigns
Digital advertising often delivers higher ROI and allows your business to achieve more with fewer resources.
Gain Insights With Measurable Results
Through analytics and data tools, you can track the success of campaigns in real time and make adjustments for optimal performance.
Target Your Campaigns With Precision
Precision targeting ensures that your marketing message reaches the right audience for increased conversion rates.
Build Lasting Customer Relationships
Platforms like social media allow instant consumer interactions, creating dynamic two-way communication.
Stay Flexible And Adaptive To The Market
Adapt swiftly to market changes and ensure your digital marketing strategy remains relevant and effective.

Programmatic advertising helps maximize
the success
of your digital ad campaigns.

Real-time Bidding (RTB)

Leverage an auction-based system to procure digital ad impressions in real time and ensure your budget is spent efficiently.

Private Marketplace (PMP)

Our exclusive PMP auctions allow you to access premium ad inventory from select publishers, giving your ads the high-quality placements they deserve.

Direct Programmatic Buying

We can set up pre-negotiated deals directly between you and the publishers to secure prime ad spaces at a predetermined price.

Data Management Platforms (DMPs)

Our advanced DMPs are instrumental in gathering, analyzing, and segmenting user data, ensuring your ads are targeted and personalized for maximum impact.

Hear What Our Clients Are Saying

Nicole Rozsa
Managing Director of Marketing
Arrow Senior Living Management

The value of our partnership with Canopy is beyond words. They're not just consultants; they're collaborators who thrive on data and approach every challenge with a strategic, 'let's get it done' mindset." Our Account Manager, Kayla is like having a strategic partner in the…

Robin Visser
Director of Marketing and Digital Strategies
Christian Living Communities | Cappella Living Solutions

The Canopy team is very responsive. We frequently ask for more innovative and custom campaign ideas, and the team always comes back with great ideas that fit our target audience and we see the results.

April Brown
Director of Industry Recruitment and Expansion
Economic Development Coalition for Asheville-Buncombe County

Digital engagement is an important tool in our efforts to connect individuals experiencing significant barriers to employment with well-paying career opportunities. We appreciate Canopy’s support of our Inclusive Hiring Partners initiative and their efforts to help us reach area job seekers.

Matt Fehrmann
VP, Business Development

The Canopy team helps us achieve consistent and measurable results for our clients. They are highly intuitive, reliable and committed to providing great value

April LaMon
Lead InSite

We partner with Canopy because they yield consistently positive results for our clients. Engaging and converting the most qualified Senior Living leads requires a combination of dexterity, creativity and technological expertise, all of which they have in abundance.

Josh Lovelace
Director of Media Marketing
Times Citizen Communications

Partnering with Canopy yielded a significant and measurable increase in our previous Search and Keyword targeting strategy. In fact the results were so positive that we’ve now expanded our month-to-month campaign scope.

Andy Moderow
State Director
Alaska Wilderness League

Canopy helped us deliver a highly impressive 0.17% CTR by combining advanced Geofencing and Programmatic display in what was a very challenging campaign. The results speak for themselves.

Trevor Swenson
Marketing Director
Hammock Shops Village

A key objective was to generate consistent foot traffic for The Hammock Shops Village from summer 2020 through January 2021, which was a major campaign challenge due to Covid. Canopy’s campaign strategy combined Geofencing and Site Retargeting which resulted in more than 2.5k conversions.…

Mike Moss
Vice President of Sales and Marketing
Cypress Living

Breaking through on Facebook is extremely challenging, but Canopy incorporated lookalike data and continuous campaign optimization to deliver nearly 45,000 ad impressions and approximately 1,400 unique clicks in less than a month.

Liz Simmons
Digital Marketing Manager
Brunk Auctions

A targeted digital strategy is essential when it comes to identifying consumer behaviors and engaging with new and traditional auction customers. Canopy has provided us with digital marketing technology that addresses our needs and the guidance to implement it effectively.

Wes Meltzer,
Director of Marketing and Communications
Westminster Communities of Florida

Our collaboration with Canopy and Zgraph generated a 57% Q1 year-over-year increase in organic traffic alone. Their ability to provide customized SEO solutions and keyword search optimization are genuinely impressive.

Sandra Szoke
Impact Marketing

We need a team that stays on the cusp of new digital developments while super-serving current campaigns with great attention to detail. That’s exactly what we get every day with Canopy.

Brooks Shelley
Chief Branding & Engagement Officer
Aldersgate LPC

Combining the diverse talents of Dupree Media, 3rdThird Marketing, Lead InSite, and Canopy has super-powered our online conversion capabilities and yielded tangible high-quality lead generation.

Heather Freemont
Senior Vice President, Marketing – Regional Director of Operations

Canopy is a remarkable agency and they know the healthcare industry. If you want a highly successful campaign you need the best. I highly recommend Canopy.

Jennifer Knecht
Director of Marketing
Immanuel Senior Living

We started out with three of our thirteen community’s digital strategies being run by the Canopy team. After several months of success, we decided to them run all thirteen of our community’s digital strategies.

Tracy McCoy
CEO & Founder
Get Fish Slapped! Marketing Agency

We’re now able to buy ads at a far better rate which means our clients get actual advertising with better results. We now offer a new level of services without outsourcing an entire digital team.

Hollie Walker
Vice President of Marketing
Arrow Senior Living Management

The Canopy team is laser focused on growing our business at scale. Our account manager regularly provides us with actionable campaign insights using the most relevant conversion data points. Canopy is cost effective while remaining consistently focused on delivering high-converting strategies.

Optimize every dollar spent with
programmatic advertising.

Companies often allocate substantial resources to marketing channels that may not yield optimal results. These inefficiencies can diminish your return on advertising spend (ROAS) and make it challenging to justify marketing expenses. Digital marketing uses data-driven decision-making to direct budgets towards platforms with proven superior returns. This strategic approach ensures optimal resource allocation, fosters greater profitability, and provides your business with expansion opportunities.

Programmatic advertising expands your
campaign’s reach
with precision accuracy.

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Breakthrough banner blindness with programmatic advertising.

Banner blindness—the tendency of web users to overlook banner ads—can hinder your digital marketing efforts.

To break through banner blindness, you must adopt new strategies to gain more visibility and engagement.

Programmatic advertising offers a solution by analyzing user behavior and preferences to serve relevant and engaging content tailored to each individual.

This personalized approach ensures your display ads resonate more deeply with the viewer, making them more noticeable and effective.

Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.

Get in touch

Get in touch today (704) 396-5525 |