Located in Florida, Cypress Cove is a full-service, luxury community renowned for its Five Star cuisine and beautifully attired housing options. Cypress Cove’s challenge was to drive social engagement with both Seniors and ACEP (Adult Children of Elderly Parents) that emphasized their commitment to excellence across their residential portfolio.
Cypress Cove partnered with Canopy and Get Fish Slapped! on a Facebook campaign that is continuously optimized for mobile and influenced by Lookalike data.
Alaska Wilderness League collaborated with Canopy to help implement their campaign to raise awareness of public land preservation.
Because of the campaign’s proximity to the 2020 presidential elections, Canopy had to prepare tailored campaigns for both potential outcomes. Targeting accuracy was critical to the campaign’s success, so Canopy implemented demographic targeting in conjunction with Geofencing and Site Retargeting Optimization. The campaign’s sizable geographic reach included Anchorage, Fairbanks, Juneau, Palmer and Willow.
“Canopy helped us deliver a highly impressive 0.17% CTR by combining advanced Geofencing and Programmatic display in what was a very challenging campaign. The results speak for themselves.” Andy Moderow, State Director, Alaska Wilderness League
Alaska Wilderness League protects Alaska’s public lands by fighting for wilderness, wildlife, Indigenous rights and a cleaner energy future.
Florida’s Westminster Communities serve more than 7k residents in 21 communities. ZGraph and Canopy were tasked with driving more families to connect with their communities and schedule in-person and virtual tours. To support this goal, we developed an ambitious content schedule anchored by best-in-class SEO techniques including customized SEO and keyword search optimization. In the first quarter alone, we saw a 57% increase in organic search traffic.
• We combined authority, destination, placement, relevance and key word anchor text
• Unique content was created for diversified services including IL, AL, Skilled Nursing and Therapy
• We incorporated assetbased links to help improve search queries
Content = SEO Currency
• Content was distributed through paid advertising, outreach and communities