What if You Could Surpass Your Competition by Engaging Customers in Real Time, Wherever They're Located?

Alaska Wilderness League

Alaska Wilderness League collaborated with Canopy to help implement their campaign to raise awareness of public land preservation.

Because of the campaign’s proximity to the 2020 presidential elections, Canopy had to prepare tailored campaigns for both potential outcomes. Targeting accuracy was critical to the campaign’s success, so Canopy implemented demographic targeting in conjunction with Geofencing and Site Retargeting Optimization. The campaign’s sizable geographic reach included Anchorage, Fairbanks, Juneau, Palmer and Willow.

“Canopy helped us deliver a highly impressive 0.17% CTR by combining advanced Geofencing and Programmatic display in what was a very challenging campaign. The results speak for themselves.”
Andy Moderow, State Director, Alaska Wilderness League

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Senior Living SEO

Florida’s Westminster Communities serve more than 7k residents in 21 communities. ZGraph and Canopy were tasked with driving more families to connect with their communities and schedule in-person and virtual tours. To support this goal, we developed an ambitious content schedule anchored by best-in-class SEO techniques including customized SEO and keyword search optimization. In the first quarter alone, we saw a 57% increase in organic search traffic.

Link Building
• We combined authority, destination, placement, relevance and key word anchor text

Customized SEO
• Unique content was created for diversified services including IL, AL, Skilled Nursing and Therapy

Linkable Assets
• We incorporated assetbased links to help improve search queries

Content = SEO Currency
• Content was distributed through paid advertising, outreach and communities

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