Create Sell-Out Events And High-Converting Retail Activations

Maximize Print and Digital Budgets

When executed correctly, combining a digital advertising and print strategy can be ROI positive. Here are 4 steps to do that:

1. Create print and digital cross-pollination by aligning your print and digital messaging so they are complementary
2. Develop and A/B test CTAs to drive more traffic from print to digital
   1. This approach encourages consumers to visit social media and websites
   2. Use promotional codes to facilitate data collection because you can retarget the lead based on tracking code
3. Leverage Social Media by including channel info on print collateral
4. Include QR codes and Personalized URLs on print collateral so they function as a bridge to your digital advertising efforts. The QR code can also be used to track consumers and gather 1st party data.

Digital Advertising is Measurable

Start with a specific digital strategy, campaign KPIs and a reporting schedule:

• Digital can be cost-effective and deliver immediate, trackable results
• Generate a more precise audience/target without having to pay for a list of addresses
• Think of Addressable Geofencing as the digital version of direct mail – the caveat is that digital serve all the devices in a home rather than print
• Digital generates a treasure trove of consumer behavior info. Deploying Google Analytics gives us an inside view to age range, location, and what pages of your website are receiving the most traffic – this information allows us to strategize better and optimize each campaign

Print Marketing is Undergoing Major Challenges

Print remains a relevant marketing tool, but it’s most effective when combined with a tailored digital advertising strategy:

• The main question you should ask your publisher is, “What’s your circulation and ROI?” (every print publisher can send you a full breakdown before you commit to working with them)
• Circulation continues to decrease, causing print publishers to increase prices
• Print facilitates brand awareness instead of conversions. This is where print’s inherent limitations become a challenge to effective conversion
• Print can be expensive, and placement is not always guaranteed
• In conclusion, the main question is, what are the goals and expectations of each client? If ticket sales are the main goal, there are many ways to achieve that result using digital marketing. Going fully digital is a fear of many clients have to confront because change is scary. If you are implementing a print campaign, consider integrating it with digital to maximize spend and optimize conversions

CASE STUDY
New challenges require new solutions

The Challenge
A new yoga studio which had launched right before the Covid-19 pandemic struck had already found themselves struggling to compete in a highly saturated market. A vibrant social media presence and solid branding wasn’t enough to meet their required enrollment numbers and keep their doors open.

The Solution
Get Fish Slapped and Canopy created a special offer that could only be redeemed by filling out a Social Geofencing enabled Facebook lead form. The form promoted a “first-class free” and unlimited classes for $99 per month. Step 1 was to drive interest by creating a lookalike audience based on website visitors. Step 2 built on our initial audience targeting strategy by creating a six-month look-back audience of competitor studios, gyms and health and wellness stores to extend our target audience to their social circles and further expand our reach.

ABOUT US
We specialize in the most effective solutions to meet your digital marketing needs.

You’ll gain a team of subject matter experts working on your behalf to strategize, serve, and optimize every campaign.

Increase your digital performance.
Contact us today.

info@canopyadco.com
(828) 231-7177

RESULTS
An average $500/month budget now generates:

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Programmatic display advertising has revolutionized the digital marketing landscape, providing businesses with a more efficient and effective way to reach their target audience. This innovative approach to marketing automation has made it easier than ever for marketers to create, execute, and optimize their banner ad campaigns. In this blog post, we will explore the world of programmatic display advertising, discuss its benefits, and provide tips on how you can boost your banner ads using this powerful marketing tool.

What Is Programmatic Display Advertising?

Programmatic display advertising refers to the automated buying and selling of online advertisements in real-time. This process involves using sophisticated algorithms and data to determine the best ad placements, creative assets, and targeting strategies for your banner ads. By leveraging programmatic technology, marketers can streamline the ad buying process, maximize their return on ad spend (ROAS), and deliver more relevant ads to their target audience.

Benefits of Programmatic Display Advertising

1. Improved Targeting

Programmatic display advertising allows marketers to tap into user data, such as browsing behavior, demographics, and interests. This data can be used to create highly targeted ad campaigns that resonate with your audience, leading to higher click-through rates (CTRs) and conversion rates.

2. Real-time Optimization

Programmatic technology enables marketers to make real-time adjustments to their banner ad campaigns, ensuring they always perform at their best. This optimization level can help reduce wasted ad spend and improve overall campaign performance.

3. Cost Efficiency

By automating the ad buying process, programmatic display advertising eliminates the need for manual negotiations and transactions, resulting in a more cost-effective and efficient process.

4. Greater Reach

Programmatic display advertising provides access to a wide range of ad inventory, including premium placements on high-traffic websites. This increased reach can boost brand awareness and drive more conversions.

How to Boost Your Banner Ads with Programmatic Display Advertising

1. Define Your Target Audience

Before launching a programmatic display campaign, you must clearly understand your target audience. This includes demographic information, such as age, gender, and location, and behavioral data, such as interests and browsing habits. This information will help you create more relevant ads and select the best targeting strategies for your campaign.

2. Choose the Right Creative Assets

The success of your banner ads largely depends on the quality of your creative assets. Invest in eye-catching visuals, compelling copy, and a clear call-to-action (CTA). Additionally, consider using dynamic creative optimization (DCO) technology, which allows for the automatic creation of personalized ads based on user data.

3. Utilize Data-Driven Targeting Strategies

Programmatic display advertising offers various targeting options, such as contextual, behavioral, and demographic targeting. By leveraging user data, you can ensure that your ads reach the right audience at the right time.

4. Monitor and Optimize Your Campaigns

It’s crucial to continuously monitor the performance of your programmatic display campaigns and make data-driven adjustments as needed. This may include tweaking your targeting strategies, adjusting your bid prices, or refining your creative assets. By staying on top of your campaign performance, you can maximize your ROAS and achieve better results.

Programmatic Display Advertising

Programmatic display advertising is a powerful tool that can help marketers boost their banner ad performance and achieve their marketing goals. By leveraging user data, automating the ad buying process, and optimizing campaigns in real-time, programmatic technology can provide businesses with a more efficient and effective way to reach their target audience. Start harnessing the power of programmatic display advertising today to elevate your banner ad campaigns and drive better results for your business.

Ready to take your advertising to the next level? Let Canopy Ad Company show you the power of programmatic marketing! As a digital media company specializing in strategic campaign management, we harness the latest technology to deliver targeted, data-driven campaigns that drive results. Contact us today!