Campaign Provides New High Quality Leads
“Canopy helped us create a targeted campaign for a specific market group which rapidly delivered 2 of 3 new clients. In less than a year, we’ve seen more measurable results with Bobby’s team than his predecessors.”
Brooks Shelley, Director of Marketing & Brand Strategy – Aldersgate CCRC
Canopy and its partner agencies combined their efforts to drive measurable lead generation and occupancy for Aldersgate’s Life Plan Community.
The team developed a new website and increased high potential visitor traffic through A/B tested ads and landing pages.
The campaign delivered a 3% increase in high-converting traffic, an 116% annual increase in website form submissions and 120 new leads per month.
Aldersgate is a non-profit Life Plan Community located in Charlotte, NC.
Nestled within one of Mecklenburg County’s largest green spaces, the campus provides daily access to hundreds of acres of nature, including hikes, lakeside strolls, and garden excursions.
This award-winning community offers a variety of living options making it an ideal choice for retirees seeking a community.
Goals, objectives and challenges
- Increase in High Potential Visitor Traffic
- Increase in Website Form Submissions
- Generate High Converting Leads
- Identify a high-value audience through demographic research and location-based targeting.
- Deliver trailored ads to relevant audiences that funneled them to Aldersgate’s website and landing pages.
Campaign KPIs included continuity and continuous campaign optimization, which attracted conversion ready prospects to Aldergate’s new website (Canopy/3rdThird).
Website form submissions increased a whopping 116% from the previous year.
In addition, Aldergate’s website now generates an average of 120 new leads per month vs. an average of 45 new leads per month.
In addition, the High Potential Visitor traffic increased 3% when compared to the previous year benchmarks leading this campaign to be a success.