Generate New Leads with SEO and Keyword Search Optimization
Our collaboration with Canopy and Zgraph generated a 57% Q1 year-over-year increase in organic traffic alone. Their ability to provide customized SEO solutions and Keyword Search Optimization are genuinely impressive.
Wes Meltzer, Director of Marketing and Communications, Westminster Communities of Florida
Canopy was tasked with improving SEO for Westminster Senior Living by driving more families to connect with their communities and to schedule in-person and virtual tours.
To support this goal, Canopy developed an ambitious content schedule anchored by best-in-class SEO techniques including customized SEO and Keyword Search Optimization.
A 57% increase in organic search traffic was achieved in the first quarter alone.
Since 1954, the mission of Westminster Communities of Florida has been dedicated to serving older adults within the 21 communities.
The mission statement, rooted in values and the promotion of eight unique dimensions of well-being, motivates our team to empower residents to care for their body, mind, and spirit while embracing the same principles ourselves.
Westminster Community is committed to fostering excellent residential and health care communities and respecting the dignity of each individual.
Goals
- Connect families with their community
- Meet occupancy targets by scheduling in-person and virtual tours
- Achieve rapid growth and improved rankings by identifying the most high value keywords and combining authority, destination, placement, relevance and key word anchor text.
- Create high-converting, keyword rich content for diversified services including Independent Living, Assisted Living, Skilled Nursing and Therapy.
- Incorporate linkable asset based links to help improve search queries and increase market share.
- Distribute content through paid advertising, organic outreach and community building approaches.
- Canopy improved search rankings for Westminster Senior Living by driving more families to their local community and scheduling in-person and virtual tours.
- In the first quarter alone, Canopy delivered a 57% increase in organic search traffic with an end result of 500+ optimized search keywords.
