Devin O’Connor

Devin is at the helm of optimization and campaign strategy for Canopy. She is passionate about creative thinking and taking a tactical approach to business intelligence and audience engagement. Devin helps clients exceed their long-term goals by optimizing their media plans and developing multi-channel, cross-vertical approaches to each unique challenge. She is a hands-on leader, emphasizes constant communication, and implements concepts that quantifiably improve the value of data collection and audience targeting.

Devin has a life-long passion for strategic marketing and has worked with multiple platforms since earning her degree in Mass Media from the University of North Carolina at Charlotte. When she is not working, she can usually be found near a lake with her yellow lab, Sully.