Liliana Guzman

Liliana is Canopy’s digital media strategist and is responsible for project management, data analysis and campaign optimization. She studied Marketing Innovation and Growth at the University of North Carolina at Charlotte and has worked with CRM Management, data reporting and managing team improvement strategies.

Liliana believes in the importance of creating meaningful relationships and is motivated by a passion for lifelong learning. She strives to expand her knowledge about all areas of digital marketing to determine how a variety of tools and techniques can enhance both the audience and client’s experiences. She adds a positive and determined attitude to the team and demonstrates persistence through creative and colorful problem-solving skills.