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Driving Attributable Foot Traffic Using Geofencing and Site Retargeting

Physical Conversions

Geofencing Impressions

Our objective was to generate consistent foot traffic from summer 2020 to January 2021, which was a major challenge due to Covid. Canopy combined Geofencing and Site Retargeting which delivered 2.5k conversions. The end results were exceptional.
Trevor Swenson, Marketing Director, Hammock Shops Village

Steps to Solve the problem, or achieve the goal or objective
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Step 1
  • Geofence locations that identify a high-value audience segment.
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Step 2
  • Obtained the average number of website visitors per month to assemble a cost-effective site retargeting strategy.
Step 3
  • Generate A/B tested new campaign creatives to drive foot traffic.
Our result

Canopy created a successful digital advertising and marketing campaign for Hammock Shops Village by integrating precise geotargeting and obtaining specific tactics.

This produced Hammock Shops Village:

  • a 1,453,510 Geofencing Impressions
  • 2,529 Physical Conversions
  • a 0.14% CTR that concluded an expectational end result.
It’s Easy to get started

Learn how Geofencing builds and converts online audiences today

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