Convert Hard to Reach Prospects with Audience Retargeting
Canopy implemented a Campaign Audience Targeting campaign in order to stem a decline in calls and clicks and to generate new leads for Swedish Solution.
Campaign Audience Retargeting identifies and engages prospects that have already viewed a campaign. The retargeting audience segment comes from a previous campaign where prospects have been served an impression.
Canopy’s end goal was to reach the users that had not originally converted through a click and/or a call and to encourage them to rengage and eventually convert.
Swedish Solutions is committed to their clients trust and loyalty.
As a family-owned and operated business since 1982, Swedish Solutions specializes in automotive repairs for foreign cars and caters to all makes and models.
Goals
- Increase campaign conversions
- To retarget prospects
Campaign Audience Retargeting identifies and engages prospects that have already viewed a campaign.
The retargeting audience segment comes from a previous campaign where prospects have been served an impression.
Canopy’s end goal was to reach the users that had not originally converted through a click and/or a call and to encourage them to re-engage and eventually convert.
- Identify the prospects that have viewed the campaign.
- Serve those prospects the retargeted ads to serve more customers to Swedish Solutions.
Canopy was able to provide a successful audience retargeting campaign for Swedish Solutions.
We began with the implementation of a BMW audience retargeting campaign.
It had the highest CTR out of all the other display campaigns and delivered a 0.44% CTR.
This metric is especially impactful given that the average campaign CTR had measured 0.25%.
