Category: Ad Tech
How Do Digital Advertisers Create an LTV Based on Trust?
The bottom line is simple. To survive and thrive in...
Meet Hollie Walker, Vice President of Marketing at Arrow Senior Living Management
Hollie Walker is a widely respected thought leader in Senior...
Preparing for the End of 3rd Party Cookies, By Adam Wilensky
Although Google has decided to postpone Chrome’s third-party cookie deprecation...
Segmenting The Washington Post’s Online Audience, By Liliana Guzman
Each marketing challenge is different from the others. Sure, there...
Your Digital Content Strategy Has a Direct Impact on Campaign Performance
There are multiple pathways to increasing prospect engagement throughout the...
Harnessing the Power of GPS-Enabled Digital Marketing, By Adam Wilensky
Location-based marketing incorporates online search to influence offline decision making....
Best Practices for Advertisers using META, By Amanda McGathey
A lot is changing for advertisers as Facebook continues to...
Your Campaign Data is Mission Critical, By Luke Henkel
Today’s #digitalmarketer is under enormous pressure to account for every...
Seven Things You Need to Know About Web3, By Gene Chalfant
First of all, what is Web3? Web3 is a new...
Navigating the Adult Child of Elderly Parents (ACEP) Digital Buyer’s Journey, By Devin O’Connor
The Beatles’ song lyric “One is the loneliest number” is...
Canopy is a digital media company specializing in strategic campaign management.
