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Sep 15, 2020 | Ad Tech, Advertising, Digital Marketing, Geofencing, Marketing
In a rare change of course, Apple has reversed the announcement that it was instituting a significant overhaul to its IDFA (or Identifier for Advertisers) privacy protocols via iOS 14. The original announcement sent tremors through the ad tech industry, thousands of...Founder, Creative and Strategy
Bobby Youngs is Canopy’s founder and serves as director of Creative and Strategy. He brings more than twenty-five years of in-depth advertising and media planning experience to each campaign. Bobby’s diverse professional background spans multiple disciplines. Through his career, Bobby has lead creative, production, sales, and advertising operations for various media groups and is widely sought after as a consultant and subject matter expert. “Advertising technology and its targeting sophistication are fascinating, but it’s still important to keep core advertising principles in mind, and how strategic thinking can maximize each opportunity.”
Bobby most enjoys the creative ideation process and helping our agency partners develop the most effective strategy for their client’s campaigns. “I started Canopy with the mission in mind to offer best-in-class ad tech to agencies and marketers who might otherwise be forced to purchase through large media outlets. I believe that Canopy is ideally positioned to provide our clients with a personal level of service that is generally missing from big media companies.”
When Bobby is not crafting a new digital strategy for his clients you can find him enjoying time with his wife Sidney and son and daughter Robin and Jesse.
Director, Digital Media and Operations
Devin is at the helm of optimization and campaign strategy for Canopy. She is passionate about creative thinking and taking a tactical approach to business intelligence and audience engagement. Devin helps clients exceed their long-term goals by optimizing their media plans and developing multi-channel, cross-vertical approaches to each unique challenge. She is a hands-on leader, emphasizes constant communication, and implements concepts that quantifiably improve the value of data collection and audience targeting.
Devin has a life-long passion for strategic marketing and has worked with multiple platforms since earning her degree in Mass Media from the University of North Carolina at Charlotte. When she is not working, she can usually be found near a lake with her yellow lab, Sully.
Digital Strategist
Liliana is Canopy’s digital media strategist and is responsible for project management, data analysis and campaign optimization. She studied Marketing Innovation and Growth at the University of North Carolina at Charlotte and has worked with CRM Management, data reporting and managing team improvement strategies.
Liliana believes in the importance of creating meaningful relationships and is motivated by a passion for lifelong learning. She strives to expand her knowledge about all areas of digital marketing to determine how a variety of tools and techniques can enhance both the audience and client’s experiences. She adds a positive and determined attitude to the team and demonstrates persistence through creative and colorful problem-solving skills.
Managing Partner
Wesley Greene brings an entreprenurial mindset to everthing he does. He has a long and accomplished track record of launching cross-vertical, rapid-scale startups from idea to exit, including real estate, finance and environmentally sustainable blue technology.
Wesley applies rigorous strategic guidance to all endeavors as an extension of his philosophy to identify a partner’s most essential needs in order to achieve truly transformational results. Wesley earned his executive MBA from Wake Forest University.
Outside of Canopy, Wesley is active in the Asheville business and social community and is an avid outdoorsman. He enjoys spending time with his wife Jamie and their three children.
Director of Marketing and Communications
Adam is Canopy’s Director of Marketing and Communications and brings decades of B2B and B2C marketing, branded content development and strategic business implementation to the table. Prior to joining Canopy, Adam worked closely with various advertising agencies on account management and trade shows. He was also a long-time 20th Century Fox marketing executive, where he managed global partnerships and application development with brands including Google, Apple, Verizon and Samsung. Adam thrives on a spirit of collaboration, team work and innovation.
Adam is a California transplant who lives in West Asheville with his teenaged son and daughter.