The Politics of Digital Ad Buying

The Politics of Digital Ad Buying

The first U.S. presidential election was held in 1789. The 57-year-old Revolutionary War hero who won that election wasn’t sure he even wanted the job and was quite vocal that he would have been content spending his remaining days in retirement. The runner-up (and...
Prospecting and the Efficiency of Addressable Geofencing

Prospecting and the Efficiency of Addressable Geofencing

If there’s one undeniable truth in digital marketing, it’s that ad tech is constantly evolving, seemingly at the speed of light. New platforms, constant upgrades and shifting trends often mean that the rapid pace of innovation can challenge us to identify a clear...