Canopy IQ Podcast
Welcome to the Canopy IQ Podcast. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of the ways business intelligence, branding, machine learning and digital advertising are reshaping AgeTech in the 21st century.
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Argentum 2023
Canopy founder Bobby Youngs will participate in Argentum’s “Speed to Lead is Key” HR Recruiting Panel on May 9th. More info coming soon!
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The Senior Living Social Media Playbook
Take the guesswork out of your social media campaign strategy with this downloadable guide
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Geofencing Case Study
Geofencing
The most advanced location-based mobile advertising technology powered by latitude and longitude data to target specific geographic areas with custom shapes. By Targeting specific locations, we are able to capture devices seen in those locations and target those devices with ads.
Benefits
- Pinpoint Accuracy
- Granular Localization through custom shapes and sizes
- Variable recency (Instant – 30 days)
- Measure and Optimize to physical visits
- Temporal geo-targeting of an event location during a specific day and time window
- More powerful and accurate than GEO-IP targeting
Ideal for those who wish to:
- Retarget Customers who visit or commute through any business location
- Increase Brand Awareness
- Identify High Concentrations of Customers
- Conquest Competitor’s locations
- Drive Foot Traffic to a Physical Location
How does it work?
Metrics
Cost Per Visit (CPV)
Total Campaign Cost divided by total number of visits to a conversion
Total Visit Rate (TVR)
Percentage of Users who were served an ad and then visited the conversion zone
View-Through Visits
Total Number of Visitors to the Conversion Zone who received an ad but did not click
Click-Through Visits
Total Number of Visitors to the Conversion Zone who clicked the ad
Results
Car Dealership
- Targeting competitor Car Dealerships in a 30 mile radius
- 39 Competitors
- Paired with Site Retargeting
In ONLY 22 days
| 509 Clicks |
0.95% CTR |
|
| 28 View-Through Visits |
||
Senior Living – Recruiting Campaign
- Targeting competitor Senior Living and Hospitals in a 20-mile radius
- 13 competitors
In 30 days
| 163 Clicks |
277 Actions |
| 233 View-Through Visits |
44 Click-Through Visits |
Download PDF
Learn about High Potential Visitor tracking and the
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch
Canopy advantage for your next Programmatic Display or
Geofencing campaigns.
Get in touch today (704) 396-5525 | info@canopyadco.com
