Westminster Communities

Senior Living SEO

Florida’s Westminster Communities serve more than 7k residents in 21 communities. ZGraph and Canopy were tasked with driving more families to connect with their communities and schedule in-person and virtual tours. To support this goal, we developed an ambitious content schedule anchored by best-in-class SEO techniques including customized SEO and keyword search optimization. In the first quarter alone, we saw a 57% increase in organic search traffic.

Link Building
• We combined authority, destination, placement, relevance and key word anchor text

Customized SEO
• Unique content was created for diversified services including IL, AL, Skilled Nursing and Therapy

Linkable Assets
• We incorporated assetbased links to help improve search queries

Content = SEO Currency
• Content was distributed through paid advertising, outreach and communities